REI Adds More Industry Brands

It's not just "crunchy" goods any more at REI, and industry brands are one of the main ways the national retailer is upping its style quotient.
Published: April 11, 2018

I’ve been hearing about REI’s changed apparel strategy for a while so stopped by REI yesterday to see for myself.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series