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Authentic Expands Its Global Ecommerce Ecosystem Through Partnership with Luzern eCommerce

Luzern eCommerce joins Authentic’s expanding ecosystem of digital commerce partners to accelerate international marketplace performance.

Press Releases August 20, 2026
Collage, top left, clockwise: Incoming President David Scibal and VP L.G. Shaw III with the Hall of Fame's number one donor, Monty Dise. Right: Board members Sharon Wolfe Cranston, Gary Germain, David Scibal, Bob Mignogna and Jim Cartland.

A New Wave of Leadership at the East Coast Surfing Hall of Fame 

Experienced non-profit, business, and surfing leaders elected to guide the organization’s next chapter.

Press Releases August 20, 2026
melin Vo2 collection

Melin Engineers Vo2, an All-New Collection Built for the Runner

The collection launches on August 21st, with ultra-endurance athlete and creator Matt Choi tapped as the face of…

Press Releases August 20, 2026
SydneyNorthB90J2533 copy.jpg Andrew Shield

The Surfing Super League Launches as Australia’s First Professional Surfing League

The inaugural player draft will run from April to July 2027.

Press Releases August 20, 2026
CEO and Co-Founder of RepSpark Meghann Butcher

RepSpark Secures $22 Million Strategic Investment to Scale E-commerce Platform Across Specialty Retail

The investment validates RepSpark's position as the key commerce infrastructure for specialty sport, golf and lifestyle brands.

Press Releases August 14, 2026
Wambolt logo resized

Wambolt Launches at Outdoor Retailer 2026

New Hampshire brand driven to get more families more places, more often.

Press Releases August 14, 2026
sc01_2025_Swatch_Nines_Surf-2-43

Swatch Nines Surf & Skate Event Returns Oct. 8-10 in Waco, TX

This year, the event welcomes skateboarding as its official discipline, placing it at the heart of an even…

Press Releases August 14, 2026
Mountain Equipment Elliott Nolan

Mountain Equipment Names Elliott Nolan as Rocky Mountain Territory Sales Rep

Nolan brings more than 15 years of sales and marketing leadership across the outdoor and action sports industries.

Press Releases August 13, 2026
Urban Outfitters All Together

Urban Outfitters Debuts First-Ever Back-to-Campus Brand Commercial, “All Together Now”

The campaign brings together 76 real students and marks the latest chapter in Urban Outfitters' multi-year Back-to-Campus platform.

Press Releases August 13, 2026
Super Girl Surf Festival

Super Girl Surf Festival’s 20-Year Growth Story Reflects the Rise of Women’s Sports

Long-running event series is a case study in how visibility, sustained investment, and brand support helped fuel the…

Press Releases August 8, 2026
Chaco x Creek Rat

Chaco Launches Exclusive Collaboration with Creek Rat

The limited-edition collection features Chaco’s Z/1 Classic, Chillos Slide and matching dog accessories inspired by Creek Rat’s creek-born…

Press Releases August 8, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series