Latest In: Press Releases

Default Image

Melin Welcomes Big Wave Surfer and Waterman Eli Olson to the Family 

Partnering with Eli Olson reinforces melin’s place in the surf world and waterman lifestyle.

Press Releases May 16, 2025
Default Image

Slowtide Partners with Coco Ho

Slowtide launches an exclusive beach-ready capsule with pro surfer Coco Ho, inspired by her story, her style, and…

Press Releases May 14, 2025
Default Image

Skullcandy Launches Crusher 540 Active

The latest addition to Skullcandy’s Crusher line of headphones is the first in the franchise built for the…

Press Releases May 14, 2025
Default Image

Jetty Launches Limited-Edition Surf Shop Day T-shirt

Jetty’s Surf Shop Day T-shirt is available in-store only, not online.

Press Releases May 14, 2025
Default Image

Wild Rye and SEPTEMBER Release Limited-Edition Swimwear Collection

The performance swimwear capsule was designed for women who share a mutual love for mountains, waves, and quality,…

Press Releases May 14, 2025
Default Image

Outdoor Research Welcomes Casey Brown and Carson Storch

The freeride mountain bike powerhouses are the newest additions to the OR athlete team.

Press Releases May 13, 2025
Default Image

X Games Celebrates 25 Years in Aspen with Return in January 2026

X Games Aspen 2026 continues tradition of world-class competition and live music at Aspen Snowmass.

Press Releases May 13, 2025
Default Image

Chaos Sports Inc. Takes the Helm at Rocky Mountain

The Canadian mountain bike brand transitions to a new group of Canadian investors.

Press Releases May 13, 2025
Default Image

Forceflex Eyewear Introduces Military-Grade Technology and Refined Design

Forceflex Eyewear will be available in select retailers nationwide and online beginning next month. 

Press Releases May 12, 2025
Default Image

Thermore Launches Ecodown Fibers Sync

At the core of Ecodown Fibers Sync lies the power of dual-performance fibers, engineered to offer exceptional ultra-lofty…

Press Releases May 12, 2025
Default Image

Introducing TRAVOCA – Born Under the Stars, Built for the Journey

The emerging brand will debut at Overland Expo West in Flagstaff, Ariz.

Press Releases May 12, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series