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Patagonia Wetsuit Repair Weekend

Patagonia Brings Wetsuit Repair Tour to Chicago’s Cold Water Surfers

Great Lakes surfers took advantage of free repair services from Patagonia and rounded out the weekend with a…

News May 16, 2025
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Grassroots Outdoor Alliance Welcomes Five New Retailer Members

Retailers in Michigan, Maryland, South Dakota, and Wisconsin joined GOA ahead of its Connect Show in June.

News May 16, 2025
Foot Locker

Dick’s-Foot Locker Merger Driven by Nike’s Renewed Wholesale Focus, Says Dick’s Chairman

Dick’s announced plans Thursday to acquire Foot Locker’s global 2,400-store footprint in a deal valued at $2.5 billion.

News May 15, 2025
Oneturn_Antoine Lanusse_Joost Grootswagers

Volcom Veterans Share Plans for European Business

SESO spoke with Joost Grootswagers and Antoine Lanusse about why they invested their own money to take over…

News May 14, 2025
Simon Waters Revelyst

Revelyst Brands to Venture into Celebrity Collabs, Toys, Snacks, Publishing

On the heels of its sold-out Fox Racing and rapper Travis Scott collab, Simms Fishing, Bushnell Golf, and…

News May 14, 2025
US_China_Trade_tariffs

New Tariff Rates on China a Reprieve, but Still Too High, Say Brands and Trade Groups

Tariffs on products from China are still “highest in our lifetime." Comments from Vissla, C3, Wild Rye, La…

News May 13, 2025
Natural Selection Tour

Natural Selection, X Games and Snow League Are Leading an Action Sports Event Boom – Why Now?

At a time when some of the industry’s biggest brands have struggled to thrive even before tariff turmoil,…

Executive Edition May 12, 2025
Keen_HariPerumal

Keen COO Talks Tariff Pricing, Zero China Exposure, and More

Keen Chief Operating Officer Hari Perumal explains why – and how – the brand will keep prices steady…

Executive Edition May 12, 2025
SurfShopDayCollage

Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture

Celebrate surf culture and the independent shops that are the cornerstone of global surf communities on May 17.

News May 9, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series