Top Brand and Retail Leaders to Speak at SESO Webinar Monday
Our panel will discuss the impact of tariffs on businesses, what brands and retailers are currently seeing on…
News July 11, 2025
Latest In: Surf
Is Sanuk on the Comeback Trail?
Sanuk GM Katie Pruitt tells SESO how the brand’s new owner and new team are breathing life into…
Executive Edition July 7, 2025
Save the Date for SESO Webinar on Market Uncertainty
An expert panel of brand and retail executives will discuss how they are navigating an unpredictable 2025, what…
News June 30, 2025
Special Report: Boardshort Category Comes to Life
SESO takes an in-depth look at the boardshort category, and talks to a wide variety of brands and…
Executive Edition June 25, 2025
Volcom Co-Founder Richard Woolcott on Why He Invested in Florence
Woolcott's Florence invesment is the first time he's jumped back into the surf industry since he exited Volcom…
News June 17, 2025
Photos from SIMA’s Waterman’s Ball
This year's Waterman’s Ball honored professional surfer Caroline Marks as SIMA Waterperson of the Year, legendary surfer and…
News June 16, 2025
Half-Moon Outfitters Expands to Michigan, Florida, and Beyond Backed by New Owners
After its acquisition by Shoe Show Inc. in 2023, South Carolina-founded Half-Moon, which artfully mixes an assortment of…
Executive Edition June 16, 2025
SIMA Opens Auction for Tavarua Resort Surf Trip to Public to Expand Waterman’s Ball Reach
The Tavarua trip has been auctioned at the Waterman’s Ball for decades, and typically sells for $10,000 to…
News June 13, 2025
Hurley the Big Winner at Dick’s, Free Fly and Howler Gain Real Estate
SESO visited a showcase Dick's Sporting Goods store to see how surf and outdoor brands are faring with…
Executive Edition June 11, 2025
Young Leaders to Watch in Surf, Outdoor, and Active LifestyleÂ
SESO’s curated list of 13 young leaders to watch in 2025 includes digital marketing mavens, talented creative directors,…
News June 3, 2025
Rhythm Leader on Tariff Pricing: “The Surf Industry Cannot Absorb Higher Prices”
"Tariffs are not what led the industry into the challenging situation brands and retailers have been dealing with…
Executive Edition May 27, 2025
