Latest In: Surf

Nathan Florence, John Florence

Volcom Co-Founder Richard Woolcott on Why He Invested in Florence

This investment in Florence is the first time Woolcott has jumped back into the surf industry since he…

News June 17, 2025
SIMA Waterman's Ball

Photos from SIMA’s Waterman’s Ball

The Waterman’s Ball, which honored professional surfer Caroline Marks as SIMA Waterperson of the Year, legendary surfer and…

News June 16, 2025
Beezer Molten Half-Moon Outfitters

Half-Moon Outfitters Expands to Michigan, Florida, and Beyond Backed by New Owners

After its acquisition by Shoe Show Inc. in 2023, South Carolina-founded Half-Moon, which artfully mixes an assortment of…

Executive Edition June 16, 2025
SIMA Tavarua Auction

SIMA Opens Auction for Tavarua Resort Surf Trip to Public to Expand Waterman’s Ball Reach

The Tavarua trip has been auctioned at the Waterman’s Ball for decades, and typically sells for $10,000 to…

News June 13, 2025
Free Fly, Hurley and Howler Brothers at Dick's Sporting Goods.

Hurley the Big Winner at Dick’s, Free Fly and Howler Gain Real Estate

SESO visited a showcase Dick's Sporting Goods store to see how surf and outdoor brands are faring with…

Executive Edition June 11, 2025
Young leaders to Watch

Young Leaders to Watch in Surf, Outdoor, and Active Lifestyle 

SESO’s curated list of 13 young leaders to watch in 2025 includes digital marketing mavens, talented creative directors,…

News June 3, 2025
The Rhythm Team

Rhythm Leader on Tariff Pricing: “The Surf Industry Cannot Absorb Higher Prices”

"Tariffs are not what led the industry into the challenging situation brands and retailers have been dealing with…

Executive Edition May 27, 2025
Liberated Brands Bankruptcy graphic

Liberated Brands’ Bankruptcy Case Dismissed After Falling Short on Asset Sale Expectations  

Liberated’s unsecured creditors, such as factories and service providers, will not be receiving any of the money that…

News May 23, 2025
Patagonia Wetsuit Repair Weekend

Patagonia Brings Wetsuit Repair Tour to Chicago’s Cold Water Surfers

Great Lakes surfers took advantage of free repair services from Patagonia and rounded out the weekend with a…

News May 16, 2025
Oneturn_Antoine Lanusse_Joost Grootswagers

Volcom Veterans Share Plans for European Business

SESO spoke with Joost Grootswagers and Antoine Lanusse about why they invested their own money to take over…

News May 14, 2025
US_China_Trade_tariffs

New Tariff Rates on China a Reprieve, but Still Too High, Say Brands and Trade Groups

Tariffs on products from China are still “highest in our lifetime." Comments from Vissla, C3, Wild Rye, La…

News May 13, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series