Latest In: Surf

Sun Choe Vans NRF 2026

Vans President Sun Choe Shares Details About Ongoing Turnaround

Product excellence over sales volume, a clearer purpose and a freshened-up team are some of the ways Choe is aiming…

News January 13, 2026
Zumiez Glendale Galleria store

Zumiez Holiday Sales: North America Increases 6.5%

Strong holiday results at Zumiez in North America were offset by a year-over-year decline in Europe.

News January 13, 2026
Goodr Team at Surf Expo

Updated: Photos and Report from Surf Expo January

Brands such as Salty Crew, Florence, Roark, Katin, Dark Seas, Seager, Jetty, Rhythm, I-SEA, Make Scents, Reef, Olukai,…

News January 9, 2026
Florence_JohnJohnFlorence

Surfing Stars to Appear at Surf Expo

Both current and former well-known professional surfers are hitting the Surf Expo show floor this week along with…

News January 7, 2026
Trends 2026

Outdoor and Active Lifestyle Trends: 2025 Recap and 2026 Forecast

Jon Takao, WGSN’s director of sports and outdoor, Future Snoops’ Rachael Gentner, director of active and outdoor and…

News January 7, 2026
M&A expected to heat up in 2026 for active outdoor market

Experts Predict M&A Resurgence in 2026 for Active Outdoor Market

After several dormant years, the M&A market in the active outdoor space could be heating up in 2026…

Executive Edition January 6, 2026
Top Golf Surf Expo

Surf Expo Kicks Off Next Week With Lots of Brands, Buyers, Parties and Events

Running January 7-9 at the Orange County Convention Center, this show isn't just looking back at five decades…

News January 2, 2026
Aug24 Hansens Vuori Joshhansen

Hansen Surfboards CEO Josh Hansen Reflects on 2025, Looks Ahead to 2026

Josh Hansen shares his thoughts on 2025 and his outlook for 2026.

News December 31, 2025
US China Containers Adobe Tariffs

Top 10 Viewed Executive Edition Stories in 2025

The top-viewed Executive Edition list reflects our readers’ interest in company performance, executive decision-making, and how businesses are…

News December 23, 2025
Liberated Brands Store Closures

Top-Viewed News Stories of 2025

The news stories that drove the most readership in 2025 reflect all the changes happening in the surf…

News December 22, 2025
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Salty Crew GM Jason Shelton Reflects on 2025, Looks Ahead to 2026

SESO is catching up with Shelton about the eventful year for the brand and the industry.

News December 18, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series