Latest Executive Edition

Sanuk sandals

Is Sanuk on the Comeback Trail?

Sanuk GM Katie Pruitt tells SESO how the brand’s new owner and new team are breathing life into…

Executive Edition July 7, 2025
Cassie Abel Wild Rye

Wild Rye Leans on Crowdfunding after Tariff Challenges

As tariffs continue to disrupt the Idaho-based cycling and snow apparel brand, founder Cassie Abel is receiving overwhelming…

Executive Edition June 30, 2025
Nike Adobe

Nike Ramps Up Embrace of Wholesale Channel

While previous Nike management turned away from the wholesale channel in favor of DTC, new Nike CEO Elliott…

Executive Edition June 27, 2025
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Special Report: Boardshort Category Comes to Life

SESO takes an in-depth look at the boardshort category, and talks to a wide variety of brands and…

Executive Edition June 25, 2025
Beezer Molten Half-Moon Outfitters

Half-Moon Outfitters Expands to Michigan, Florida, and Beyond Backed by New Owners

After its acquisition by Shoe Show Inc. in 2023, South Carolina-founded Half-Moon, which artfully mixes an assortment of…

Executive Edition June 16, 2025
Free Fly, Hurley and Howler Brothers at Dick's Sporting Goods.

Hurley the Big Winner at Dick’s, Free Fly and Howler Gain Real Estate

SESO visited a showcase Dick's Sporting Goods store to see how surf and outdoor brands are faring with…

Executive Edition June 11, 2025
Tilly's store

Tilly’s CEO “Encouraged” As Sales Trends Appear to Stabilize

While the industry customer still reported a fairly significant drop in Q1 comparable sales, it was an improvement…

Executive Edition June 4, 2025
The Rhythm Team

Rhythm Leader on Tariff Pricing: “The Surf Industry Cannot Absorb Higher Prices”

"Tariffs are not what led the industry into the challenging situation brands and retailers have been dealing with…

Executive Edition May 27, 2025
Vans Adobe

Vans a Hot Topic of VF Corp. Earnings Call As Turnaround Questioned

While the Vans of today remains a far cry from the Vans of a few years ago, one…

Executive Edition May 22, 2025
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series