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Lost Surfboards Founder Matt Biolos: Stay Creative and Inspire the Next Generation to Make Noise
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Waterman’s Ball 2026: SIMA Honors Matt Biolos, Greg MacGillivray and Save The Waves Coalition
We have lots of photos from SIMA's Waterman's Ball which honored Matt Biolos, Greg MacGillivray and Save The Waves Coalition, with Surf Expo and Audi headlining as event sponsors.
News July 20, 2026New OR Show Director on Minneapolis, Wild Reach, and What He Wants the Industry to Take Away
From the decision to take the show to Minneapolis to what a few days at Outdoor Retailer 2026 looks like, new Group Show Director Matthew Mathiasen shares his vision for…
News July 16, 2026Foot Locker Adding Salomon Raises a Question for Outdoor Retailers, Says Powell
Foot Locker will add Salomon's XT-6 to its lineup starting July 19, a move advisor Matt Powell says reflects a sneaker market shifting beyond Nike. Powell also questions why outdoor…
News July 15, 2026
Wholesale Channel | Your DTC Site Shouldn’t Be Your Retailers’ Biggest Competitor
ENDVR highlights how the DTC promotional calendar has quietly become the wholesale channel's biggest competitor, costing retailers sales and brands their pre-books. The piece covers four moves brands can make…
July 15Vail Resorts Unveils New “Epic Experience” Strategy, Says Pass and Acquisitions Were “Not the End Goal”
Vail Resorts is rolling out a multi-year guest experience overhaul called "Epic Experience," investing in food, private lessons, gear rental and digital tools. CEO Rob Katz says the Epic Pass…
News July 15, 2026SIMA’s Waterman’s Ball Returns This Week to Celebrate Surfing Icons and Protect Oceans
SIMA's Waterman's Ball returns Friday, July 17 to The Ranch at Laguna Beach, honoring Greg MacGillivray, Matt Biolos and Save The Waves Coalition while raising funds for ocean conservation. A…
News July 14, 2026DoorDash-Shopify Integration Creates On-Demand Delivery for Independent and Smaller Retailers
DoorDash's new Shopify integration will allow smaller brick-and-mortar businesses to offer their customers on-demand delivery.
News July 14, 2026This Thursday! The Margin Squeeze Is Real: What Brands and Retailers Need to Know About Tariffs, EPR, and AI
The surf, outdoor, and active lifestyle industry is navigating a difficult convergence of trade policy uncertainty, new sustainability legislation, and rapid AI adoption in supply chain operations. A free RSM…
News July 14, 2026Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle
This year's honorees are scaling brands, streamlining operations, and modernizing family businesses - and all are age 40 and under.
News July 13, 2026


















