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KMD Brands Issues Trading Update on Rip Curl, Oboz and Manufacturing Facility Divestiture
KMD Brands issued a July 22 trading update on Rip Curl, Oboz and its planned sale of a Southeast Asian manufacturing facility, guiding FY26 sales to NZ$1.04 billion to NZ$1.044…
News July 23, 2026Independent Outdoor Specialty Retail Is Healthiest Since the Pandemic Surge, Grassroots Data Shows
There is more good news in independent outdoor specialty retail than the industry chatter suggests, Grassroots Outdoor Alliance President Gabe Maier told SESO, pointing to steady comp growth and a…
News July 23, 2026Lost Surfboards Founder Matt Biolos: Stay Creative and Inspire the Next Generation to Make Noise
Accepting SIMA's Waterman of the Year award, Lost Surfboards founder Matt Biolos looked back on four decades in the industry and challenged the room to stay disruptive and make space…
News July 21, 2026
Wholesale Channel | Your DTC Site Shouldn’t Be Your Retailers’ Biggest Competitor
ENDVR highlights how the DTC promotional calendar has quietly become the wholesale channel's biggest competitor, costing retailers sales and brands their pre-books. The piece covers four moves brands can make…
July 15Waterman’s Ball 2026: SIMA Honors Matt Biolos, Greg MacGillivray and Save The Waves Coalition
We have lots of photos from SIMA's Waterman's Ball which honored Matt Biolos, Greg MacGillivray and Save The Waves Coalition, with Surf Expo and Audi headlining as event sponsors.
News July 20, 2026New OR Show Director on Minneapolis, Wild Reach, and What He Wants the Industry to Take Away
From the decision to take the show to Minneapolis to what a few days at Outdoor Retailer 2026 looks like, new Group Show Director Matthew Mathiasen shares his vision for…
News July 16, 2026Foot Locker Adding Salomon Raises a Question for Outdoor Retailers, Says Powell
Foot Locker will add Salomon's XT-6 to its lineup starting July 19, a move advisor Matt Powell says reflects a sneaker market shifting beyond Nike. Powell also questions why outdoor…
News July 15, 2026Vail Resorts Unveils New “Epic Experience” Strategy, Says Pass and Acquisitions Were “Not the End Goal”
Vail Resorts is rolling out a multi-year guest experience overhaul called "Epic Experience," investing in food, private lessons, gear rental and digital tools. CEO Rob Katz says the Epic Pass…
News July 15, 2026SIMA’s Waterman’s Ball Returns This Week to Celebrate Surfing Icons and Protect Oceans
SIMA's Waterman's Ball returns Friday, July 17 to The Ranch at Laguna Beach, honoring Greg MacGillivray, Matt Biolos and Save The Waves Coalition while raising funds for ocean conservation. A…
News July 14, 2026


















