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The Ascent: Complex CEO Aaron Levant
Executive Edition
Latest Posts
Atomic President Wolfgang Mayrhofer to Retire, CFO Michael Absmaier Named Successor
Atomic’s longtime President is retiring after more than four decades with the brand, and a company insider will take his place.
News October 19, 2026
Make Scents Grows to Around 400 Accounts as the Car Air Freshener Brand Expands Beyond Surf
After trading boardshorts for air fresheners, Make Scents co-founders Dustin and Dylan Odbert spoke with SESO at Surf Expo about earning prime counter real estate, pop culture drops, and why…
News October 16, 2026
NRF Forecasts Faster Holiday Sales Growth, with Spending to Top $1 Trillion
NRF expects holiday sales growth to pick up from last year’s pace, even as inflation and higher gas prices weigh on households. NRF Chief Economist Mark Mathews outlines which shoppers…
News October 15, 2026
Lems Turns DTC Success Into A Full Wholesale Operation With Elastic Suite
Transitioning from a direct-to-consumer footprint to a thriving wholesale operation requires the right digital tools. Discover how footwear brand Lems leveraged Elastic Suite to streamline its B2B channels, modernize order…
October 13
Faire Trend Expert Hannah Wall on Women’s Golf, Small Towns, and Outdoor as Fashion
Faire Trend Expert Hannah Wall talks women’s golf, golf destination towns, and how outdoor retailers should approach buys heading into 2027.
News October 14, 2026
Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More
B.C. Surf & Sport's new Fort Lauderdale store is smaller and gives brands tighter sections, and sales are up. Founder Bruce Cromartie and his son, Connor, walked SESO through which…
Executive Edition October 14, 2026
Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships
Harbour Surfboards, Surf Diva, and Spyder Surf Shop owners discussed brand competition, discounting, and the new customers showing up in their stores for the first time.
Executive Edition October 9, 2026
Evo at 25: Bryce Phillips on Expanding in Denver, Growing in Japan, and What’s Next
Evo founder and CEO Bryce Phillips on 25 years of building evo, from the garage days to a global company with stores, campuses, hotels, and a travel business.
News October 9, 2026
Are Shoppers Ready for Meta’s Muse AI Agentic Commerce?
Bain & Company's Aaron Cheris and CI&T's Melissa Minkow weigh in on Meta's Muse, and why Amazon wants no part of it yet.
News October 8, 2026
