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Pradco Outdoor Brands Acquires Kent Outdoors in Its First Watersports Deal
The owner of hunting and fishing brands including Moultrie and Heddon has acquired the company behind Bote, HO Sports, and Hyperlite.
News October 6, 2026
Equip Outdoor Technologies to Sell Lowe Alpine
Equip Outdoor Technologies has agreed to sell the Lowe Alpine brand to China-based ATG Brands & Data Limited as it turns its focus to Rab.
News October 6, 2026
Alterra Mountain Company Names Kelly Vohs CEO
Alterra Mountain Company has named Kelly Vohs, a hospitality and operations leader, as its next Chief Executive Officer ahead of the 2026/27 winter season.
News October 5, 2026
Reinventing Phantom for the Next Generation of Performance
Why Hurley rebuilt its pinnacle boardshort platform around the needs of surfers in and around the water.
September 24
Quiksilver Festival by Swatch Wraps Fourth Edition in Southwest France
The free festival wrapped Sept. 27 after nine days of surf, skate, music, and art in southwest France, drawing more than 55,000 people, according to organizers.
News October 5, 2026
This Thursday: Webinar to Explore Seasonal Wholesale Planning on Shopify Plus
A free SESO webinar on Oct. 8 looks at how brands running seasonal wholesale through dealer networks can structure pre-book orders, program pricing and staged deliveries on Shopify Plus.
News October 5, 2026
Nike Plans More Job Cuts as Pace Program Targets $2.5 Billion in Savings
Nike President and Chief Executive Officer Elliott Hill said that at Nike's size and scale, "meaningful change takes time" as the company detailed its Pace program, reorganization plans, and fiscal…
News October 4, 2026
La Jolla Group Extends O’Neill License Through Fall/Holiday 2027
La Jolla Group and O'Neill's trademark owner have agreed to extend the brand's U.S. license by one more season. Here's what it means for retailers, O'Neill stores, and the transition…
News September 30, 2026
Aloha Collection’s Big Wholesale Growth on Display at Surf Expo
Aloha Collection's VP of Sales talks wholesale momentum, a new Disney license, and where the brand is investing next.
News September 30, 2026
Surf Expo September 2026 Continues 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category
Buyers and exhibitors share their takeaways from the September show in Orlando, which added a pro-surfer panel on the move from sponsored athlete to brand owner, retail education sessions for…
News September 29, 2026
