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New OR Show Director on Minneapolis, Wild Reach, and What He Wants the Industry to Take Away
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Foot Locker Adding Salomon Raises a Question for Outdoor Retailers, Says Powell
Foot Locker will add Salomon's XT-6 to its lineup starting July 19, a move advisor Matt Powell says reflects a sneaker market shifting beyond Nike. Powell also questions why outdoor…
News July 15, 2026
Vail Resorts Unveils New “Epic Experience” Strategy, Says Pass and Acquisitions Were “Not the End Goal”
Vail Resorts is rolling out a multi-year guest experience overhaul called "Epic Experience," investing in food, private lessons, gear rental and digital tools. CEO Rob Katz says the Epic Pass…
News July 15, 2026
SIMA’s Waterman’s Ball Returns This Week to Celebrate Surfing Icons and Protect Oceans
SIMA's Waterman's Ball returns Friday, July 17 to The Ranch at Laguna Beach, honoring Greg MacGillivray, Matt Biolos and Save The Waves Coalition while raising funds for ocean conservation. A…
News July 14, 2026
Wholesale Channel | Your DTC Site Shouldn’t Be Your Retailers’ Biggest Competitor
ENDVR highlights how the DTC promotional calendar has quietly become the wholesale channel's biggest competitor, costing retailers sales and brands their pre-books. The piece covers four moves brands can make…
July 15
DoorDash-Shopify Integration Creates On-Demand Delivery for Independent and Smaller Retailers
DoorDash's new Shopify integration will allow smaller brick-and-mortar businesses to offer their customers on-demand delivery.
News July 14, 2026
This Thursday! The Margin Squeeze Is Real: What Brands and Retailers Need to Know About Tariffs, EPR, and AI
The surf, outdoor, and active lifestyle industry is navigating a difficult convergence of trade policy uncertainty, new sustainability legislation, and rapid AI adoption in supply chain operations. A free RSM…
News July 14, 2026
Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle
This year's honorees are scaling brands, streamlining operations, and modernizing family businesses - and all are age 40 and under.
News July 13, 2026
Osprey and Hydro Flask Power Helen of Troy’s Home and Outdoor Rebound
Helen of Troy's Q1 earnings show Osprey leading Home and Outdoor segment growth, with Hydro Flask and OXO also performing well, as expanded distribution at Dick's Sporting Goods and a…
News July 9, 2026
Brixton Expands Distribution to Kohl’s
Oceanside, Calif.-based Brixton is now part of Kohl's back-to-school assortment, marking a new retail channel for the action sports brand. Several other industry brands are carried at Kohl's.
News July 9, 2026
