Shop Eat Surf Outdoor
Meet SESO’s 2026 Class of Young Leaders Shaping Surf, Outdoor and Active Lifestyle
Executive Edition
Latest Posts
SIMA’s Waterman’s Ball Returns This Week to Celebrate Surfing Icons and Protect Oceans
SIMA's Waterman's Ball returns Friday, July 17 to The Ranch at Laguna Beach, honoring Greg MacGillivray, Matt Biolos and Save The Waves Coalition while raising funds for ocean conservation. A…
News July 14, 2026DoorDash-Shopify Integration Creates On-Demand Delivery for Independent and Smaller Retailers
DoorDash's new Shopify integration will allow smaller brick-and-mortar businesses to offer their customers on-demand delivery.
News July 14, 2026This Thursday! The Margin Squeeze Is Real: What Brands and Retailers Need to Know About Tariffs, EPR, and AI
The surf, outdoor, and active lifestyle industry is navigating a difficult convergence of trade policy uncertainty, new sustainability legislation, and rapid AI adoption in supply chain operations. A free RSM…
News July 14, 2026
3 Wholesale Shifts Helping Retailers Stay Agile And Boost Sell-through
Demand is more unpredictable than ever, and inventory risk is high. Continued market volatility and margin pressures are forcing retailers and brands to rethink how they buy, plan and collaborate.…
July 1Osprey and Hydro Flask Power Helen of Troy’s Home and Outdoor Rebound
Helen of Troy's Q1 earnings show Osprey leading Home and Outdoor segment growth, with Hydro Flask and OXO also performing well, as expanded distribution at Dick's Sporting Goods and a…
News July 9, 2026Brixton Expands Distribution to Kohl’s
Oceanside, Calif.-based Brixton is now part of Kohl's back-to-school assortment, marking a new retail channel for the action sports brand. Several other industry brands are carried at Kohl's.
News July 9, 2026If You Have an Ecommerce Site, You Need to Read This Report
AI agents are starting to shop on behalf of consumers, and that changes everything about how your brand gets discovered and purchased. A free special report from Retail TouchPoints breaks…
News July 8, 2026From the Sand to the Sales Floor, Jack’s Surfboards Helps Build Brands
Brand partners describe what sets the retailer apart, from supporting competitive surfing with events like the Jack's Pro to backing emerging labels.
News July 8, 2026Safilo Completes Acquisition of SPY+ and Serengeti from Bollé Brands
Safilo Group has closed its acquisition of SPY+ and Serengeti from Bollé Brands, adding two sport and premium eyewear names to an owned-brand portfolio that already includes Smith, Carrera, Polaroid…
News July 6, 2026183 Million Outdoor Participants and a Retail Playbook Hiding in the Numbers
OIA Research Director Kelly Davis on where growth is slowing, why frequency is down and what retailers should stock next.
News July 6, 2026


















