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Apple, WSL Launch New “Apple at Play” Series Spotlighting Surfer Tech

Apple, WSL Launch New “Apple at Play” Series Spotlighting Surfer Tech

Apple and the WSL have launched a new Apple at Play series spotlighting how Championship Tour surfers use Apple Watch data in competition, with new broadcast metrics and an expanded…

News June 24, 2026
Lowa USA Names Brad Potts Director of Marketing as Lesley Christoph Retires After 26 Years

Lowa USA Names Brad Potts Director of Marketing as Lesley Christoph Retires After 26 Years

Potts will oversee brand strategy and U.S. marketing for Lowa as the brand expands its Salt Lake City headquarters and deepens ties with parent company Tecnica Group.

News June 24, 2026
Nike Names Pfizer Exec David Denton as Next CFO

Nike Names Pfizer Exec David Denton as Next CFO

Nike has tapped Pfizer finance chief David Denton as its next CFO, with Matthew Friend transitioning out by early September. The company also flagged an unspecified tariff refund benefit ahead…

News June 23, 2026
Hollister Launches Home and Dorm Collection at Target

Hollister Launches Home and Dorm Collection at Target

Hollister, the California-inspired mall retailer that often draws inspiration from the surf industry, is entering the home and dorm category through a new multi-season partnership with Target, launching June 28…

News June 23, 2026
West Marine Sets June 26 Bid Deadline as Filing Details 59 Store Closures

West Marine Sets June 26 Bid Deadline as Filing Details 59 Store Closures

A bankruptcy court has approved bidding procedures for West Marine's sale process, setting a June 26 bid deadline and August 3 sale hearing.

News June 23, 2026
GSI Outdoors is Family-Owned Again. Now It Has a New CEO to Match.

GSI Outdoors is Family-Owned Again. Now It Has a New CEO to Match.

Back under founders Don, Ian, and Kathy Scott's ownership, new CEO Shawn Hostetter talks about his outdoor roots, his vision for the brand, and what's coming in 2027.

News June 23, 2026
Sorel Names Former Allbirds CEO Joe Vernachio President, Cory Long Exits

Sorel Names Former Allbirds CEO Joe Vernachio President, Cory Long Exits

The former Allbirds CEO and Mountain Hardwear President returns to the Columbia Sportswear portfolio as Sorel works through a multiyear footwear market reset.

News June 18, 2026
From REI to Alpenglow Sports, Here Are the Retailers Registered for Outdoor Retailer 2026 in Minneapolis

From REI to Alpenglow Sports, Here Are the Retailers Registered for Outdoor Retailer 2026 in Minneapolis

As the August show at the Minneapolis Convention Center approaches, the registered retail buyer list already includes REI, Athleta, Great Outdoor Provision Co., Gearhead Outfitters, Bespoke Post, The Trail Head,…

News June 17, 2026
When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different

When AI Meets Authenticity: How Active Lifestyle Brands Are Protecting What Makes Them Different

In a Shop Eat Surf Outdoor webinar, Candy Harris, Justin Regan, and Ryan Hitzel talked about the AI tools that are changing everything, the fundamentals that aren't, and what keeps…

News June 16, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series