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Evo at 25: Bryce Phillips on Expanding in Denver, Growing in Japan, and What’s Next
Executive Edition
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Surf Shop Owners Say Unannounced Discounting is Straining Brand Relationships
Harbour Surfboards, Surf Diva, and Spyder Surf Shop owners discussed brand competition, discounting, and the new customers showing up in their stores for the first time.
Executive Edition October 9, 2026
Are Shoppers Ready for Meta’s Muse AI Agentic Commerce?
Bain & Company's Aaron Cheris and CI&T's Melissa Minkow weigh in on Meta's Muse, and why Amazon wants no part of it yet.
News October 8, 2026
How the Coast Film & Music Festival Grew from a One-Night Screening to a 10-Day Event
What began as a one-night screening in 2019 now spans multiple venues across Laguna Beach with 10,000-12,000 attendees expected. Coast Film & Music Festival co-founder Enich Harris talks about how…
News October 8, 2026
Reinventing Phantom for the Next Generation of Performance
Why Hurley rebuilt its pinnacle boardshort platform around the needs of surfers in and around the water.
September 24
Arbor Merges with Mas Alpha Securities, Brings Snowboard Program Back In-House
Arbor has merged with family-backed investment firm Mas Alpha Securities, which says it builds businesses to be owned for generations, as its snowboard program moves back in-house from a licensing…
News October 7, 2026
Outdoor Life Acquired by EFormed Ventures with Plans for AI-Powered Gear Marketplace
Outdoor Life has a new owner, and the plan includes an AI-driven marketplace for gear. See who is behind the deal and what they plan to build.
News October 7, 2026
U.S. Snowboarding Participation Climbs 9% to 10.6 Million in SIA Study
Snowboarding is gaining participants among younger and more diverse riders, according to the latest Participation Study from Snowsports Industries America, which also looks at how alpine skiing fared and where…
News October 7, 2026
Inside Z Supply’s Two-Coast Denim Launch Strategy
Z Supply President and co-owner Mandy Fry details how the brand planned its denim rollout, from a pre-launch test-and-trial program to events in New York and Newport Beach, and how…
News October 6, 2026
Pradco Outdoor Brands Acquires Kent Outdoors in Its First Watersports Deal
The owner of hunting and fishing brands including Moultrie and Heddon has acquired the company behind Bote, HO Sports, and Hyperlite.
News October 6, 2026
Equip Outdoor Technologies to Sell Lowe Alpine
Equip Outdoor Technologies has agreed to sell the Lowe Alpine brand to China-based ATG Brands & Data Limited as it turns its focus to Rab.
News October 6, 2026
