Shop Eat Surf Outdoor
Today! Ryan Hitzel, Candy Harris, Justin Regan to Discuss Brand Indentity in the Age of AI
Executive Edition
Latest Posts
Is Surf Back? Four Executives on the Momentum Building in the Industry
Rip Curl CEO Ashley Reade, Vissla CEO Paul Naude, SIMA president Vipe Desai, WRV's LG Shaw and more on the cultural and commercial forces behind surfing's upswing.
Executive Edition June 10, 2026
How Retailers and Brands are Winning on Reddit
As shoppers increasingly favor candid community advice over polished ads, retailers and brands are using authentic engagement and new commerce tools to turn trusted conversations into measurable sales, says Anna…
News June 9, 2026
T&C Surf’s Ryan Sugihara on Running a 55-Year-Old Brand in a Changed Industry
T&C Surf president Ryan Sugihara talks brand strategy, merchandising philosophy, and how the 55-year-old Hawaii retailer navigated the surf industry's turbulent years.
Executive Edition June 8, 2026
How PARKIT Transformed Wholesale with Elastic
Learn how PARKIT Co. revolutionized their B2B wholesale strategy, optimized operations, and empowered retail partners by switching to Elastic Suite.
April 13
Zumiez Posts Eighth Straight Positive Comp Quarter But Flags Consumer Slowdown Late in Q1
Zumiez posted fiscal Q1 net sales of $193.3 million and comparable sales growth of 4%, but management flagged building consumer pressure late in the quarter and issued a conservative second…
News June 5, 2026
Outside Days 2026 Draws Brands, Athletes and Policymakers Around a Single Urgent Question: Who Gets Outside?
Outside Days 2026 brought together outdoor consumers, brands, retailers, athletes, and policymakers in Denver for a multi-day gathering that put access, culture, and sustainability at the center of the industry…
News June 4, 2026
Tilly’s Posts 22.9% Comp Sales Gain in Q1, Eyes Store Expansion as Turnaround Gains Traction
CEO Nate Smith said the company sees a credible path to profitability and is exploring store expansion for the first time in years.
News June 4, 2026
Tariff Refunds Are Still Flowing, But the Window to Act Is Closing
Billions have already been returned to importers, but a new legal dispute over “finally liquidated” entries is tightening deadlines. Here’s what companies should do now to protect their refunds.
News June 3, 2026
Kate Robertson Named Editor-in-Chief of Retail TouchPoints
Kate Robertson, who covered the outdoor industry for Shop Eat Surf Outdoor, has been named Editor-in-Chief of sister publication Retail TouchPoints.
News June 2, 2026
West Marine’s Slow Capsize: Debt, Bad Weather, and a Pandemic Hangover Drive Chapter 11 Filing
The nation's largest marine retailer filed for Chapter 11 on May 17. The CEO's own words tell the story of how it got there. However, in one vendor's opinion, the…
News June 2, 2026
