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The Ascent: Saucony Chief Marketing Officer Wendy Kula
Executive Edition
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Nike CFO: “Our Consumer Is Under Pressure Around the World”
Nike widened its revenue decline guidance for the next two quarters Tuesday, with CEO Elliott Hill and CFO Matt Friend telling analysts that Sportswear and Jordan Streetwear remain challenged and…
News July 1, 2026Surf Expo Names Adam Kingston VP of Sales During 50th Anniversary Year
Surf Expo has named Adam Kingston Vice President of Sales as the show's 50th anniversary celebration continues in September. Kingston and Show Director Roy Turner share more on the new…
News June 30, 2026Faherty Taps Quiksilver’s Archive for an Unlikely Collaboration
Faherty, the upscale coastal lifestyle brand, has teamed up with heritage surf label Quiksilver on a summer collection inspired by Quiksilver's vintage archive, an unlikely pairing made possible by new…
News June 29, 2026
3 Wholesale Shifts Helping Retailers Stay Agile And Boost Sell-through
Demand is more unpredictable than ever, and inventory risk is high. Continued market volatility and margin pressures are forcing retailers and brands to rethink how they buy, plan and collaborate.…
July 1Outdoor Retailer 2026 Sets CAMP Stage Education Lineup for Minneapolis Show
From a Circana-led keynote on retail trends to sessions on the creator economy, circularity, and Gen Z buying habits, Outdoor Retailer's CAMP stage education program gives attendees two full days…
News June 29, 2026Pharrell Just Made Surf the Coolest Thing in Paris. Surf Industry Leaders Weigh In.
SESO asked Pat Tenore of Tenore, Ryan Hitzel of Roark, Evan Slater of Sun Bum, Candy Harris of Unlisted Brand Lab, Ryan Mangan of Quiksilver and Billabong, Pat O'Connell of…
News June 25, 2026As Top-Tier Malls Pull Ahead, the Bottom Tier Starts to Crack
A newly shuttered mall in Westminster, California, sits 20 miles from a thriving Irvine Spectrum Center on Orange County's 405 Freeway, a contrast that mirrors a national divide between top…
News June 25, 2026Apple, WSL Launch New “Apple at Play” Series Spotlighting Surfer Tech
Apple and the WSL have launched a new Apple at Play series spotlighting how Championship Tour surfers use Apple Watch data in competition, with new broadcast metrics and an expanded…
News June 24, 2026Lowa USA Names Brad Potts Director of Marketing as Lesley Christoph Retires After 26 Years
Potts will oversee brand strategy and U.S. marketing for Lowa as the brand expands its Salt Lake City headquarters and deepens ties with parent company Tecnica Group.
News June 24, 2026


















