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La Jolla Group Extends O’Neill License Through Fall/Holiday 2027
Executive Edition
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Aloha Collection’s Big Wholesale Growth on Display at Surf Expo
Aloha Collection's VP of Sales talks wholesale momentum, a new Disney license, and where the brand is investing next.
News September 30, 2026
Surf Expo September 2026 Continues 50th Anniversary Year With Strong Retail Attendance, Debut Creator Program and Expanding Dive Category
Buyers and exhibitors share their takeaways from the September show in Orlando, which added a pro-surfer panel on the move from sponsored athlete to brand owner, retail education sessions for…
News September 29, 2026
Vail Resorts Season Pass Units Fall 12% Ahead of Winter After Weak Snow Year
Vail Resorts reports season pass sales heading into the coming winter, where the declines are concentrated and how the company is changing its pass pricing.
News September 29, 2026
Reinventing Phantom for the Next Generation of Performance
Why Hurley rebuilt its pinnacle boardshort platform around the needs of surfers in and around the water.
September 24
Adobe Forecasts Record $275.1 Billion in U.S. Holiday Online Sales
Adobe's 2026 holiday forecast points to record online spending, a faster-growing Black Friday and shoppers using deals to stock up on essentials.
News September 29, 2026
Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail
Tilly's CEO Nate Smith discussed his years in Boardriders' leadership during a period of crisis, what retail taught him about wholesale partnerships, and what's coming next for Tilly's surf assortment.
Executive Edition September 29, 2026
Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase
Jetty, Sisstr and Rip Curl leaders discussed the industry's momentum, its challenges and what the 2028 Olympics could mean for surfing's next generation of customers.
Executive Edition September 28, 2026
Webinar to Explore Seasonal Wholesale Planning on Shopify Plus
A free SESO webinar on Oct. 8 looks at how brands running seasonal wholesale through dealer networks can structure pre-book orders, program pricing and staged deliveries on Shopify Plus.
News September 25, 2026
SIMA Super Summit 2026 Spotlights Retail Partnerships, Creators and the Next Generation of Surfers
Surf industry leaders gathered in Laguna Beach for the 2026 SIMA Super Summit to talk retail, AI, creators and the road ahead. We have lots of photos from the event.
News September 24, 2026
Yeti Outlines Plan for Its Next $1 Billion in Sales
Yeti named bags and soft coolers as its next billion-dollar platform and set a billion-dollar goal for international sales at its 2026 Investor Day.
News September 24, 2026
