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Elevate Outdoor Collective Sells Madshus, Names Fredrik Kjellberg as Group CMO
Elevate Outdoor Collective is selling Madshus to ConsilTech under new ownership with deep ski industry roots, while promoting the brand's outgoing leader to a new group-wide marketing role at Elevate.
News August 6, 2026
Mike Wallace Joins Atlantic Park Surf as VP of Sales
Mike Wallace, a 25-year surf industry veteran and former Roark Global Marketing Director, has joined Atlantic Park Surf as VP of Sales, overseeing brand relationships, sponsorships and events at the…
News August 5, 2026
Five Things to Know About Outdoor Retailer 2026 in Minneapolis
With the show two weeks out, here is a rundown of everything you need to know before heading to Minneapolis for Outdoor Retailer 2026, from a redesigned show format to…
News August 5, 2026
Wholesale Channel | Your DTC Site Shouldn’t Be Your Retailers’ Biggest Competitor
ENDVR highlights how the DTC promotional calendar has quietly become the wholesale channel's biggest competitor, costing retailers sales and brands their pre-books. The piece covers four moves brands can make…
July 15
2026 US Open of Surfing: Solid Swell, Big Activations and Bigger Honors
Surf brands turned out in force with athlete signings, appearances and parties, while Jack's Surfboards and Huntington Surf & Sport honored surf luminaries with sidewalk stars and accolades as surfers…
News August 4, 2026
Oakley Named Top Performer as EssilorLuxottica’s AI Eyewear Push Fuels Strong First Half
Oakley and Ray-Ban were named top performing brands across EssilorLuxottica's regions in the first half of 2026, with CEO Francesco Milleri crediting the two brands directly for the company's AI…
News August 3, 2026
Brian White Named Senior Vice President of Global Wholesale at Ridge
Brian White, formerly of Nixon, Herschel Supply Co. and most recently Brixton, has joined Ridge as Senior Vice President of Global Wholesale to lead the brand's expansion into physical retail.
News August 3, 2026
West Marine Now Plans to Close Half Its Stores in Bankruptcy Process
West Marine has filed a fourth round of store closures, adding eight locations and pushing the confirmed total to 101. With no qualified bids received, the company canceled its planned…
News July 31, 2026
Columbia Sportswear Execs: U.S. Consumer Under Increased Pressure
Columbia Sportswear beat second quarter guidance, helped by international growth and a $78 million tariff refund, but executives warned that softer U.S. consumer traffic and shipment delays are weighing on…
News July 31, 2026
Mammut Sold to Chinese Investment Firm CPE
Swiss mountain brand Mammut has a new majority owner. CPE, a China-based alternative asset manager, has signed an agreement to acquire the company from Jacobs Capital.
News July 30, 2026
