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Five Things to Know About Surf Expo September 2026
Executive Edition
Latest Posts
Globe CEO on Salty Crew’s Growth Plan, Globe Brand Footwear Momentum and FY26 Financial Results
Globe International CEO Matt Hill talks Salty Crew's regional growth, Globe's footwear resurgence and FXD's U.S. expansion as the company closes out a FY26 in which Salty Crew, Globe, and…
News September 2, 2026
Kate Walker Named SESO’s New Associate Publisher
Kate Walker has joined Shop Eat Surf Outdoor as its new lead sales executive and Associate Publisher, bringing more than 13 years of media sales experience to the role. She…
News September 2, 2026
Five Years Later, Bajio’s Bet on Independence Is Still Paying Off
Al Perkinson launched performance eyewear company Bajio as a brand guy. Five years of competing against conglomerate-owned rivals later, he's a hardened CEO who still believes independence is what keeps…
Executive Edition September 1, 2026
MELIN Engineers Vo2, An All-New Collection Built For The Runner
melin launches Vo2, its most technically advanced running collection to date, engineered and tested by runners to solve the demands of the road. Featuring lightweight, sweat-resistant, antimicrobial performance, reflective accents,…
August 21
Talking to Retailers at OR: Business Is Better Than the Headlines Suggest
Four specialty outdoor retailers from Maryland to California to Wyoming all told me the same thing this year: business is strong, even when the national economic picture says it shouldn't…
News August 28, 2026
URBN CEO Dismisses Macro Fears as Shoppers Prioritize Style and Fashion Over Price
Urban Outfitters CEO Richard Hayne breaks down why media concerns over consumer health are overstated, how long the "fuller bottom" fashion cycle may last, and what powered a record $1.66…
News August 27, 2026
SIMA Super Summit 2026 to Center on Leadership in the Surf Industry
SIMA's 2026 Super Summit lands in Laguna Beach on September 22 with a leadership-focused lineup, including Tilly's CEO Nate Smith discussing leadership and the next generation of shoppers.
News August 27, 2026
Kontoor Brands Names Arc’teryx Executive to Lead Helly Hansen North America Sport
Kontoor Brands has a new leader for Helly Hansen's North America Sport business. The hire comes as at least one Wall Street analyst questions the brand's growth prospects in the…
News August 27, 2026
Surf Expo Introduces Tidal Reach Creator Program Preview for September Show, With Bigger Expansion Planned for January
Surf Expo is bringing its own content creator play to the floor this September, with plans to scale it into a bigger, year-round initiative by January — fresh off the…
News August 26, 2026
“Don’t Fight the Fun”: Tom Ruiz Named CEO of Fun Day Surf
The longtime surf industry sales leader, who helped build brands like Volcom, Salty Crew and Seager, on joining Jamie O'Brien's Fun Day Surf, the brand's wholesale expansion, and more.
News August 26, 2026
