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Outdoor Life Acquired by EFormed Ventures with Plans for AI-Powered Gear Marketplace

Outdoor Life Acquired by EFormed Ventures with Plans for AI-Powered Gear Marketplace

Outdoor Life has a new owner, and the plan includes an AI-driven marketplace for gear. See who is behind the deal and what they plan to build.

News October 7, 2026
U.S. Snowboarding Participation Climbs 9% to 10.6 Million in SIA Study

U.S. Snowboarding Participation Climbs 9% to 10.6 Million in SIA Study

Snowboarding is gaining participants among younger and more diverse riders, according to the latest Participation Study from Snowsports Industries America, which also looks at how alpine skiing fared and where…

News October 7, 2026
Inside Z Supply’s Two-Coast Denim Launch Strategy

Inside Z Supply’s Two-Coast Denim Launch Strategy

Z Supply President and co-owner Mandy Fry details how the brand planned its denim rollout, from a pre-launch test-and-trial program to events in New York and Newport Beach, and how…

News October 6, 2026
Pradco Outdoor Brands Acquires Kent Outdoors in Its First Watersports Deal

Pradco Outdoor Brands Acquires Kent Outdoors in Its First Watersports Deal

The owner of hunting and fishing brands including Moultrie and Heddon has acquired the company behind Bote, HO Sports, and Hyperlite.

News October 6, 2026
Equip Outdoor Technologies to Sell Lowe Alpine

Equip Outdoor Technologies to Sell Lowe Alpine

Equip Outdoor Technologies has agreed to sell the Lowe Alpine brand to China-based ATG Brands & Data Limited as it turns its focus to Rab.

News October 6, 2026
Alterra Mountain Company Names Kelly Vohs CEO

Alterra Mountain Company Names Kelly Vohs CEO

Alterra Mountain Company has named Kelly Vohs, a hospitality and operations leader, as its next Chief Executive Officer ahead of the 2026/27 winter season.

News October 5, 2026
Quiksilver Festival by Swatch Wraps Fourth Edition in Southwest France

Quiksilver Festival by Swatch Wraps Fourth Edition in Southwest France

The free festival wrapped Sept. 27 after nine days of surf, skate, music, and art in southwest France, drawing more than 55,000 people, according to organizers.

News October 5, 2026
This Thursday: Webinar to Explore Seasonal Wholesale Planning on Shopify Plus

This Thursday: Webinar to Explore Seasonal Wholesale Planning on Shopify Plus

A free SESO webinar on Oct. 8 looks at how brands running seasonal wholesale through dealer networks can structure pre-book orders, program pricing and staged deliveries on Shopify Plus.

News October 5, 2026
Nike Plans More Job Cuts as Pace Program Targets $2.5 Billion in Savings

Nike Plans More Job Cuts as Pace Program Targets $2.5 Billion in Savings

Nike President and Chief Executive Officer Elliott Hill said that at Nike's size and scale, "meaningful change takes time" as the company detailed its Pace program, reorganization plans, and fiscal…

News October 4, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series