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What Brands are Saying About Tariff Impacts and Adjustments
Executive Edition
Latest Posts
Shibumi’s CEO on the Brand’s Growth and Future Plans
We catch up with Tiffany Walden to talk about the growing beach accessories company, which is expanding beyond the Southeast.
News May 19, 2025
Patagonia Brings Wetsuit Repair Tour to Chicago’s Cold Water Surfers
Great Lakes surfers took advantage of free repair services from Patagonia and rounded out the weekend with a surf in Lake Michigan earlier this month.
News May 16, 2025
Grassroots Outdoor Alliance Welcomes Five New Retailer Members
Retailers in Michigan, Maryland, South Dakota, and Wisconsin joined GOA ahead of its Connect Show in June.
News May 16, 2025
How Active Lifestyle Brands Are Reclaiming the Power of Wholesale
Wholesale still accounts for the majority of retail transactions, but how brands show up in-store is evolving.
April 24
Dick’s-Foot Locker Merger Driven by Nike’s Renewed Wholesale Focus, Says Dick’s Chairman
Dick’s announced plans Thursday to acquire Foot Locker’s global 2,400-store footprint in a deal valued at $2.5 billion.
News May 15, 2025
Volcom Veterans Share Plans for European Business
SESO spoke with Joost Grootswagers and Antoine Lanusse about why they invested their own money to take over the business, how they will work with other Volcom and Spyder licensees…
News May 14, 2025
Revelyst Brands to Venture into Celebrity Collabs, Toys, Snacks, Publishing
On the heels of its sold-out Fox Racing and rapper Travis Scott collab, Simms Fishing, Bushnell Golf, and more outdoor and performance brands will extend into new categories through the…
News May 14, 2025
New Tariff Rates on China a Reprieve, but Still Too High, Say Brands and Trade Groups
Tariffs on products from China are still “highest in our lifetime." Comments from Vissla, C3, Wild Rye, La Jolla Group, Passenger, Outdoor Element, and more.
News May 13, 2025
Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture
Celebrate surf culture and the independent shops that are the cornerstone of global surf communities on May 17.
News May 9, 2025
Wanted: Young Leaders to Watch Submissions
We are looking for team members who are 40 years old or younger and are making a positive business impact on their companies through strong leadership.
News May 9, 2025
