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The North Face Grows 4% in VF’s Q2, and CEO Says the Brand Can Double Over Time

The North Face Grows 4% in VF’s Q2, and CEO Says the Brand Can Double Over Time

The North Face grew across categories, with an expanded Nuptse push and its U.S. Ski & Snowboard partnership still ahead, while Timberland grew beyond its 6-inch boot and Altra gained…

News October 28, 2026
Inside the X Games League’s First Year: Drafts, Salaries, and Sponsors

Inside the X Games League’s First Year: Drafts, Salaries, and Sponsors

X Games CEO Jeremy Bloom talks viewership, sponsorships, and what the MoonPay X Games League still needs, while snowboarder Torah Bright weighs in on the new team format.

News October 27, 2026
Lotus & Luna Adds a Summer Line and Moves Its Prebooks Earlier

Lotus & Luna Adds a Summer Line and Moves Its Prebooks Earlier

Vice President Christina Freberg talks about what changed, a new handmade display, and how buyers are responding.

News October 26, 2026
Salty Crew Makes Key Hires to Drive Women’s, Retail Marketing, and International Growth

Salty Crew Makes Key Hires to Drive Women’s, Retail Marketing, and International Growth

Salty Crew General Manager Jason Shelton talks new hires in women’s, retail marketing investments, and Latin America expansion as the brand’s business accelerates.

News October 26, 2026
How Skullcandy Went from Irrelevant to Acquired by Bose

How Skullcandy Went from Irrelevant to Acquired by Bose

Skullcandy had largely disappeared from boardsports and was not a player in youth culture. CEO Brian Garofalow talks about the people, the strategy, and the product overhaul behind the brand’s…

News October 23, 2026
Outdoor Retailer Partners with Huginbiz to Launch International Pavilion Program

Outdoor Retailer Partners with Huginbiz to Launch International Pavilion Program

Sweden-based Huginbiz will lead outreach to pavilion organizers for Outdoor Retailer’s August 2027 show in Minneapolis, with early regions of interest including Korea and the Nordics.

News October 22, 2026
Burton Adds Former North Face President Caroline Brown to Board of Directors

Burton Adds Former North Face President Caroline Brown to Board of Directors

Burton Snowboards has added a former North Face Global Brand President with deep roots in fashion to its board. “Caroline brings a deep understanding of how performance, fashion, innovation and…

News October 22, 2026
Rejuvenated Skullcandy Acquired by Bose

Rejuvenated Skullcandy Acquired by Bose

Bose Corporation has bought Skullcandy, which will remain a separate brand based in Park City, Utah. Here’s how the boardsports audio brand got here.

News October 22, 2026
La Jolla Group Promotes CFO Nate Boroff to CEO

La Jolla Group Promotes CFO Nate Boroff to CEO

La Jolla Group’s CFO moves into the top job as CEO Daniel Neukomm shifts to Chairman. Here’s the new CEO’s background, including his years at TravisMathew.

News October 22, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series