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Jetty, Sisstr and Rip Curl Leaders Say Authenticity Will Drive the Industry’s Next Growth Phase
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Webinar to Explore Seasonal Wholesale Planning on Shopify Plus
A free SESO webinar on Oct. 8 looks at how brands running seasonal wholesale through dealer networks can structure pre-book orders, program pricing and staged deliveries on Shopify Plus.
News September 25, 2026
SIMA Super Summit 2026 Spotlights Retail Partnerships, Creators and the Next Generation of Surfers
Surf industry leaders gathered in Laguna Beach for the 2026 SIMA Super Summit to talk retail, AI, creators and the road ahead. We have lots of photos from the event.
News September 24, 2026
Yeti Outlines Plan for Its Next $1 Billion in Sales
Yeti named bags and soft coolers as its next billion-dollar platform and set a billion-dollar goal for international sales at its 2026 Investor Day.
News September 24, 2026
Reinventing Phantom for the Next Generation of Performance
Why Hurley rebuilt its pinnacle boardshort platform around the needs of surfers in and around the water.
September 24
KMD Brands Considers External Offers as Rip Curl Returns U.S. Business to Profit
KMD Brands' board is weighing several unsolicited proposals from outside parties following a review of the business, as Rip Curl returns its North American operations to profit ahead of a…
News September 23, 2026
Boardriders Opens 18th Eastern European Store as Modivo Debuts Warsaw Flagship
Authentic Brands Group's David Brooks on the Boardriders brand family's growing footprint in Eastern Europe, including the new Warsaw flagship operated by licensee Modivo Platform.
News September 21, 2026
Updated: More Photos from Surf Expo September 2026
Surf Expo's September show wrapped Friday in Orlando, marking the second event of its 50th anniversary year, with new booths, panels, and parties filling out the week.
News September 17, 2026
Summer Retail Wrap: Surf Shop Owners on Sales and Standout Brands
Proof Lab, Surfside Sports, Island Water Sports, Hansen's and Curl detail which brands moved product this summer, from longtime favorites picking up steam to newer names finding their footing, and…
News September 14, 2026
