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VF Beats Q1 Guidance, Raises Outlook as The North Face Grows and Vans Falls 9%
Executive Edition
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Patagonia Named Among Fashion’s Most Desirable Employers, Standing Alongside Chanel and Hermès
The outdoor brand joins luxury heavyweights in a new Business of Fashion talent survey, as the report also uncovers a widening trust gap and an AI training shortfall employers should…
News July 29, 2026
Why Stab Keeps Winning in Surf Media
Two decades after its founding, Stab has managed to outlast many of its competitors and continues to push the envelope in surf editorial and culture. One of its boldest and…
Executive Edition July 27, 2026
Free People and Rusty Team Up on a Retro Surf Capsule, Riding Surfing’s Y2K Wave
Free People and Rusty have teamed up on a 12-piece capsule built around vintage boardshorts, swimwear and easy layering, landing at a moment when Y2K nostalgia and a surfing culture…
News July 24, 2026
Wholesale Channel | Your DTC Site Shouldn’t Be Your Retailers’ Biggest Competitor
ENDVR highlights how the DTC promotional calendar has quietly become the wholesale channel's biggest competitor, costing retailers sales and brands their pre-books. The piece covers four moves brands can make…
July 15
KMD Brands Issues Trading Update on Rip Curl, Oboz and Manufacturing Facility Divestiture
KMD Brands issued a July 22 trading update on Rip Curl, Oboz and its planned sale of a Southeast Asian manufacturing facility, guiding FY26 sales to NZ$1.04 billion to NZ$1.044…
News July 23, 2026
Independent Outdoor Specialty Retail Is Healthiest Since the Pandemic Surge, Grassroots Data Shows
There is more good news in independent outdoor specialty retail than the industry chatter suggests, Grassroots Outdoor Alliance President Gabe Maier told SESO, pointing to steady comp growth and a…
News July 23, 2026
Lost Surfboards Founder Matt Biolos: Stay Creative and Inspire the Next Generation to Make Noise
Accepting SIMA's Waterman of the Year award, Lost Surfboards founder Matt Biolos looked back on four decades in the industry and challenged the room to stay disruptive and make space…
News July 21, 2026
Waterman’s Ball 2026: SIMA Honors Matt Biolos, Greg MacGillivray and Save The Waves Coalition
We have lots of photos from SIMA's Waterman's Ball which honored Matt Biolos, Greg MacGillivray and Save The Waves Coalition, with Surf Expo and Audi headlining as event sponsors.
News July 20, 2026
New OR Show Director on Minneapolis, Wild Reach, and What He Wants the Industry to Take Away
From the decision to take the show to Minneapolis to what a few days at Outdoor Retailer 2026 looks like, new Group Show Director Matthew Mathiasen shares his vision for…
News July 16, 2026
Foot Locker Adding Salomon Raises a Question for Outdoor Retailers, Says Powell
Foot Locker will add Salomon's XT-6 to its lineup starting July 19, a move advisor Matt Powell says reflects a sneaker market shifting beyond Nike. Powell also questions why outdoor…
News July 15, 2026
