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Full Video Replay: Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail
A cyberattack, COVID, and an extended sale process. Tilly’s CEO Nate Smith talked through his years in Boardriders’ executive leadership and what moving to retail taught him about wholesale partners.…
News October 20, 2026Retailer Registration is Open for Surf Expo January 2027
Retailer registration is open for Surf Expo, January 6-8, 2027, in Orlando. The event showcases thousands of products from new and heritage brands across boutique and resort apparel, watersports, hardgoods,…
News October 20, 2026Atomic President Wolfgang Mayrhofer to Retire, CFO Michael Absmaier Named Successor
Atomic’s longtime President is retiring after more than four decades with the brand, and a company insider will take his place.
News October 19, 2026
Lems Turns DTC Success Into A Full Wholesale Operation With Elastic Suite
Transitioning from a direct-to-consumer footprint to a thriving wholesale operation requires the right digital tools. Discover how footwear brand Lems leveraged Elastic Suite to streamline its B2B channels, modernize order…
October 13The Ascent: Complex CEO Aaron Levant
Agenda founder Aaron Levant, now CEO of Complex, on his biggest career gamble, what action sports taught him about the importance of relationships, and what he’d do with a B2B…
News October 19, 2026Make Scents Grows to Around 400 Accounts as the Car Air Freshener Brand Expands Beyond Surf
After trading boardshorts for air fresheners, Make Scents co-founders Dustin and Dylan Odbert spoke with SESO at Surf Expo about earning prime counter real estate, pop culture drops, and why…
News October 16, 2026NRF Forecasts Faster Holiday Sales Growth, with Spending to Top $1 Trillion
NRF expects holiday sales growth to pick up from last year’s pace, even as inflation and higher gas prices weigh on households. NRF Chief Economist Mark Mathews outlines which shoppers…
News October 15, 2026Faire Trend Expert Hannah Wall on Women’s Golf, Small Towns, and Outdoor as Fashion
Faire Trend Expert Hannah Wall talks women’s golf, golf destination towns, and how outdoor retailers should approach buys heading into 2027.
News October 14, 2026Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More
B.C. Surf & Sport's new Fort Lauderdale store is smaller and gives brands tighter sections, and sales are up. Founder Bruce Cromartie and his son, Connor, walked SESO through which…
Executive Edition October 14, 2026



















