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Full Video Replay: Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

Full Video Replay: Tilly’s CEO Nate Smith on the Turbulent Years at Boardriders and What He Learned Moving to Retail

A cyberattack, COVID, and an extended sale process. Tilly’s CEO Nate Smith talked through his years in Boardriders’ executive leadership and what moving to retail taught him about wholesale partners.…

News October 20, 2026
Retailer Registration is Open for Surf Expo January 2027

Retailer Registration is Open for Surf Expo January 2027

Retailer registration is open for Surf Expo, January 6-8, 2027, in Orlando. The event showcases thousands of products from new and heritage brands across boutique and resort apparel, watersports, hardgoods,…

News October 20, 2026
Atomic President Wolfgang Mayrhofer to Retire, CFO Michael Absmaier Named Successor

Atomic President Wolfgang Mayrhofer to Retire, CFO Michael Absmaier Named Successor

Atomic’s longtime President is retiring after more than four decades with the brand, and a company insider will take his place.

News October 19, 2026
The Ascent: Complex CEO Aaron Levant

The Ascent: Complex CEO Aaron Levant

Agenda founder Aaron Levant, now CEO of Complex, on his biggest career gamble, what action sports taught him about the importance of relationships, and what he’d do with a B2B…

News October 19, 2026
Make Scents Grows to Around 400 Accounts as the Car Air Freshener Brand Expands Beyond Surf

Make Scents Grows to Around 400 Accounts as the Car Air Freshener Brand Expands Beyond Surf

After trading boardshorts for air fresheners, Make Scents co-founders Dustin and Dylan Odbert spoke with SESO at Surf Expo about earning prime counter real estate, pop culture drops, and why…

News October 16, 2026
NRF Forecasts Faster Holiday Sales Growth, with Spending to Top $1 Trillion

NRF Forecasts Faster Holiday Sales Growth, with Spending to Top $1 Trillion

NRF expects holiday sales growth to pick up from last year’s pace, even as inflation and higher gas prices weigh on households. NRF Chief Economist Mark Mathews outlines which shoppers…

News October 15, 2026
Faire Trend Expert Hannah Wall on Women’s Golf, Small Towns, and Outdoor as Fashion

Faire Trend Expert Hannah Wall on Women’s Golf, Small Towns, and Outdoor as Fashion

Faire Trend Expert Hannah Wall talks women’s golf, golf destination towns, and how outdoor retailers should approach buys heading into 2027.

News October 14, 2026
Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

Touring B.C. Surf & Sport’s New Fort Lauderdale Store: What Brands Are Working and Why Less Is More

B.C. Surf & Sport's new Fort Lauderdale store is smaller and gives brands tighter sections, and sales are up. Founder Bruce Cromartie and his son, Connor, walked SESO through which…

Executive Edition October 14, 2026
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series