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Yeti, Wolverine, Birkenstock: Strong Brands Appear to Be Outrunning a Shaky Macro Backdrop, for Now
Executive Edition
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Collective Shows Recap: New Exhibitors, Expanded Floorplan and What’s Ahead for 2027
A recap of Collective Shows, covering an expanded Pasea floorplan, new exhibitors and a handful of product themes on the show floor, from reversible solids to vintage surf.
News August 12, 2026
Outdoor Retailer Announces New Partnership With REI Co-op’s Path Ahead Ventures
Outdoor Retailer 2026 puts REI Co-op's Path Ahead Ventures and 70-plus emerging brands at the center of the Minneapolis show, alongside 550-plus retail buyers.
News August 12, 2026
Black Diamond’s Apparel Streak Hits Five Quarters; DOJ Closes Clarus Investigation
Neil Fiske says Black Diamond's wholesale relationships have "never been stronger," and the numbers back him up: Outdoor sales up 8.5%, apparel discounting down sharply, and a consumer that's still…
News August 11, 2026
AI Literacy Is Becoming a Business Imperative
The Surf Industry Members Association is launching a new three-part AI Series designed to help surf and outdoor industry leaders understand the technology, identify where it can create real value,…
August 14
Seager’s Co-Founder Mattson Smith on 32% Wholesale Growth, a new WSL Partnership and What’s Next
Seager co-CEO Mattson Smith breaks down the wholesale growth behind a strong Q2, a new WSL partnership, and the athletes joining the brand's roster this year.
News August 11, 2026
A Divided Economy, Real Tariff Refunds and the AI Edge: RSM’s Read on 2026
The economy looks fine on paper, until you ask which income bracket you're in. RSM's economists, trade advisors and supply chain specialists broke down a K-shaped recovery, real tariff refund…
News August 10, 2026
Elevate Outdoor Collective Sells Madshus, Names Fredrik Kjellberg as Group CMO
Elevate Outdoor Collective is selling Madshus to ConsilTech under new ownership with deep ski industry roots, while promoting the brand's outgoing leader to a new group-wide marketing role at Elevate.
News August 6, 2026
TravisMathew Grows Ahead of Plan as Callaway Golf Cites Resilient Golfer in Strong Q2
Callaway Golf's Q2 2026 earnings call detailed TravisMathew's growth, planned store closures and executives' view of a resilient golf market, alongside a raised full-year sales forecast.
News August 5, 2026
Mike Wallace Joins Atlantic Park Surf as VP of Sales
Mike Wallace, a 25-year surf industry veteran and former Roark Global Marketing Director, has joined Atlantic Park Surf as VP of Sales, overseeing brand relationships, sponsorships and events at the…
News August 5, 2026
