Pura Vida’s Low-Cost Marketing Secrets That Lead to Big Growth

Pura Vida's founders shared several key strategies behind the company's big growth at an investors meeting. They also revealed their five-year revenue target, which will make them larger than several surf apparel and footwear brands.
Published: October 16, 2019

Pura Vida Founders Griffin Thall and Paul Goodman detailed many of the innovative, low-cost marketing strategies the company used to grow rapidly – and profitably.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series