Surf Expo got underway Wednesday in Orlando with a wide range of brands and a full slate of events.
We saw several key retailers on the floor during the day, and most said the holiday season turned out well, which is good news for brands as well as store owners.
We had lots of great conversations with brand leaders and will have many stories about those talks in coming days.
In the meantime, here are photos from Day 1 at the show.

Duvin's Shaun O'Meara and Austin Duvall

Team South Africa: Alex Munro of new brand RYD, Paul Naude of Vissla/Stokehouse, Barend Buys of Ryd and Brad Bricknell of the Business of Surf

The famous Matt Biolos of Lost

Mike Jensen and Mike Matey of Reef

CEO Gregg Ribatt and CFO Michael Smith of the Rockport Group, which now owns Reef. Gregg is a very well known footwear executive.

Team Billabong: Mark Weber, Mike Wallace, Shannan North, Evan Slater, Megan Onstott, Jason Shelton

Peter Grimm President Peter Niedermeyer

A Peter Grimm hat

Daniel Kasidi of Rastaclat

Writing positive messages on lunch bags at Rastaclat

Roark's Ryan Hitzel and Austin Duvall of Duvin

John Nakajima and Tasha Jahrmarkt of Hi Tech

Gary Valentine, John Sherwood, and Renata Pardo of Globe

Globe's new electric skateboard

Clockwise from bottom left: O'Neill's Josh Wellington, Lindsay Henkels, Mark Tinkess, Snowy Lonsway, and Dave Nash and Patrick Whinnery of Sun Diego

A showing at the busy O'Neill booth

Salty Crew: Sean Fleuriau, Jack Morrissey, Tom Ruiz, CJ Hobgood, Marion Beacham

Happy Hour at the Salty Crew booth

Lyndon Cabellon of Outerknown

Cory Higgins of Jetty working hard

Always a good time at Sector 9

Kristin Wallace and Jeff Stillwell of Salt Life

A Salt Life T-shirt

Otis: Charlie Anderson, Chad Crites, Eddie Doyle, Tom Ihnken and Stephen Gerard

Vince De La Pena of Vissla and Clive Ripley of Boardsport Source

Chris Broders and Nick Lhotsky of Dark Seas

Richard Sanders of Vissla, Bruce Cromartie of BC, and Paul Naude of Vissla

Bobby and Ron Abdel of Jack's at the Absolute Board Booth

Todd Stanley and Chico Bukovansky of Dakine and Charlie Anderson of Otis

Mark Zabelski and Rob McCarty of Vissla, Kevin Morris and Andrew Traa of Heritage

Billy Kemper and Shane Dorian with moderator Scott Bass at the Reef booth

The skate ramp

Brian Farias of Farias and Mike Reola of Lost

Damien Hobgood receiving his award for the East Coast Surfing Hall of Fame from President Gary Germain

The Avid Booth

Coco Tihanyi of Surf Diva and Tom Brown of 17th Street

Doug Works of BRA

The Learning Lounge offered educational seminars

The Vissla shaping bay

The busy 4ocean booth

The fashion show