Hari Mari, the premium footwear brand known for infusing color & comfort into its distinctive footwear lines, has been named by SimilarWeb as a top brand for growth in Q2, alongside brands such as Reese Witherspoon’s Draper James, Birddogs, and Atoms.
SimliarWeb’s selected 25 companies with criteria listed as the following: Key metrics of growth being foremost. A brand must also succeed in the direct-to-consumer field by ‘aligning themselves with the desires of their customers, offering seasonally broad product assortments and staying up-to-date by tapping into key trends’.
HariMari.com web visits increased 198% from Q1 to Q2 in 2020. Additionally by early June of 2020, Hari Mari’s year-to-date websales surpassed the brand’s sales for all of 2019.
“We’re grateful to be recognized for our continued growth, especially amidst the challenges that 2020 has presented,” says Meredith Cantwell, Hari Mari’s head of Digital. “Our team’s hustle and innovation enabled a swift shift of our collective internal effort towards our DTC business at the beginning of Q2. We highly value our relationship with our customers and have taken great joy in growing the Hari Mari community, this Summer and always.”
To see the full report, click here.
ABOUT HARI MARI
Hari Mari was founded in 2012 by Jeremy & Lila Stewart. The beginnings of the brand were born out of the Stewart’s time spent in Indonesia, where each worked on projects related to improving kids’ lives: Jeremy, making a documentary film on helping kids suffering from hunger & malnutrition in Southeast Asia; Lila, working with the American Women’s Association, volunteering for orphanages in and outside of Jakarta.
Moving back to the States and wanting to continue to help children in some capacity, the married couple recognized an unmet need for comfortable & colorful flip flops at a premium level. Paying homage to the origin of their commitment to helping kids and the trace root of the brand, “Hari” (Hahr- ee) meaning “sun” in the Indonesian Language & “Mari” (Mahr- ee) meaning “sea” in Latin, but Lila & Jeremy are more likely to tell you Hari Mari means making a great pair of flip flops supporting incredibly brave children.
Seeing a lot of companies helping children abroad, Hari Mari decided to focus its efforts in the U.S., and was stunned to discover pediatric cancer is the most fatal disease among American children, more fatal than all other childhood diseases combined. It clicked from there. Hari Mari’s commitment now sees 1% of sales going to support kids battling cancer. It’s called Flops Fighting Cancer.
Hari Mari’s footwear is available on HariMari.com and hundreds of premium retailers across the country. Products range in price from $240 for its full-grain leather ‘Nokona’ Collaboration Boots to, $50 for its rubber ‘Dunes’ line. A full list of retailers can be found on HariMari.com.
