TOMS CEO on New Brand Strategy

Magnus Wedhammar, the former GM of Sanuk, shares how TOMS is planning to appeal to a younger customer with new branding, evolving product and a new giving mission.
Published: April 6, 2021

TOMS, the original one-for-one brand, is debuting a new brand look, a fresh approach to its core espadrille product, and a revamped giving mission as we move closer to getting through the pandemic.

THIS ARTICLE IS AVAILABLE TO OUR EXECUTIVE EDITION MEMBERS.

If you think you are already an Executive Edition member and you’re getting this message, it’s possible your membership is on hold because your credit card expired. You can update your card here. If you have any trouble and need help, please click here to email our customer care specialist.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series