Bajio Makes a Splash in First Year in Market

Fishing and outdoor sunglass brand Bajio landed in 500 independent retail accounts, including some in the surf market, in its launch year. We talk with Founder and CEO Al Perkinson about the successes and challenges, and about the strategy for 2022.
Published: January 19, 2022

The new fishing and outdoor sunglass brand Bajio made a big splash when it launched last year. Founded by Costa veterans, the brand opened 500 doors, including some in the surf market, in its first year of business as independent retailers embraced a new authentic brand on the scene.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series