Faherty’s Upscale Coastal Vibe is Resonating in Southern California and Beyond

Alex and Mike Faherty grew up shopping at surf shops on the Jersey Shore. After careers in investment banking and design for Ralph Lauren, respectively, the brothers created an elevated coastal lifestyle brand that is getting great space in premium retailers, in addition to a rapidly expanding Faherty store base.
Published: March 7, 2022

I have been intrigued by the upscale coastal brand Faherty, which is getting some serious space in stores such as Nordstrom and influential retailer Stag Provisions for Men in Texas, in addition to opening its own stores around the country.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series