A ‘fast-moving, cheeky and raw’ eyewear brand has just been launched by The Leisure Collective. Called sito shades, the brand has a fashion focus with ties to music and a fun-loving lifestyle. Sito is positioned in the under $100 price bracket—a perfect complement to The Leisure Collective’s premium, mineral glass-lens eyewear brand OTIS.
“With such a long history of developing high-quality products that look as good as they perform, sito is a natural progression for the business,” said The Leisure Collective Director and CEO Nathan Omodei. “A few years ago we identified a gap for an edgy, well-designed brand at an approachable price. Despite the uncertainty around Covid, we forged ahead and assembled a great team that has put together a fantastic range to launch. The early feedback from our retail customers has been amazing, so we’re super-excited to release sito to the market.”
“Sito is all about festival vibes at the front with a depth of thoughtfulness beneath,” continues Lucy Martino, head of design and brand at sito. “There’s a lot of colour, bold frames and inspiration from musicians and festival fashion in there. That’s backed up with plant-based acetate materials, high quality CR39 lenses, attention to detail, and sustainable packaging too. A brand for those who care about what they wear and do.”
By highlighting on-trend designs and bold colorations, the sito range is brought to life across 21 styles and over 70 color options for Spring-Summer ‘22. Hero campaigns focusing on the geometric Kinetic, cat eye Wonderland, butterfly Cult Vision, and 90’s vibe Inner Vision will be leading the media plan and weekend must-haves.
Starting March 1st sito shades will be seen on a wide network of ambassadors and found in specialty surf, lifestyle, and boutique retailers across the US. For more information and to see the full range of sito ’22 products please visit us.sitoshades.com or reach out at contact@leisurecollectiveinc.com.accessories
