John Florence and Pat O’Connell on Florence Marine X’s First Full Line

An interview with the Florence Marine X leadership about the brand's intriguing membership model, the most successful products so far, and how their ambitions go way beyond surf.
Published: April 1, 2022

Florence Marine X debuted at retail in 2021 during the pandemic and the height of worldwide supply chain problems.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series