We stopped by the Bungalow Tradeshow in Huntington Beach Wednesday to see industry swim brands and retailers. The show is put on by Debby Martin, the Director of Sales for L*Space.
Brands that exhibited at Bungalow included Maaji, Hurley, Brixton, Z Supply, Slowtide, Rhythm, Rip Curl, Vitamin A, Thrills, PQ and more.
Overall, we heard the swim season has gotten off to a slow start – Debby theorized customers bought so much swim during the pandemic that they may be spending on other apparel categories.
The hope is that it turns into a buy now, wear now situation and sales turn on before retailers feel the need to discount.
We saw lots of industry people at the show, including the daughters of several well-known people in surf who were working at the show including Piper Biolos, the daughter of famous shaper Matt Biolos; Bree Saenz, the daughter of Chris Saenz who worked at HSS for years; and Kylie Yoshida, the daughter of Ron Yoshida who has worked at wide range of industry brands and retailers including HIC, Town & Country, Mucho Aloha and others.
Below, we have photos of who we saw at Bungalow.
A suit from OneOne Swim worn by model Alexa Brummelen
Hobie Women's Buyer Mandy Dunlap and son, John, looking at the Rhythm line
Devyn Galland and Nicaela Freise of Slowtide
Tandi South of Malai Swimwear, Sea Level Australia and Artesands Swim - she is shown here with the Malai brand
Kylie Yoshida showing Z Supply to Jennifer Arnott of Callie Girl
Kylie Yoshida, Angi Hart and Bree Saenz who represent Z Supply and I-Sea
Piper Biolos with Rip Curl Sales Rep Tracy Young
Rip Curl Swim continues to add styles for women of all shapes, including this top with more support
Rip Curl has moved into little girls
Somer Harris of Hurley Swim, which is operated by swim specialists Inmocean
A new upcoming Hurley collaboration with NASCAR.
Debby Martin, who spearheads the Bungalow Tradeshow and is the Director of Sales for L*Space
Maaji's Keli Nowakowski showing the line to a Revolve buyer
Maaji has an upcoming collaboration with the Smiley brand
A Maaji collaboration bikini with the Smiley brand
Bromelia's Liana White, Founder Lauren Quinn, and Taylor Payne - Proof Lab Surf Shop told us they are doing well with the brand
The Bromelia "Bonito" bikini from the back
The Bromelia "Trancoso"
Jack's Women's Buyer Janna Purcell with Brixton's Jillian Leeman and Dan Dumalski
Brixton women's is becoming well known for its pants
A Brixton men's shirt
PQ Swim Owner Amber Delecce-Forge
Anne Kelly, Allison Bryant and Jennifer Mohlar of PQ Swim
Stephanie Moylan and Iliana Antony of Shore - Shore has three upscale stores in Florida and is also selling a wholesale line
A Shore bikini
Some brands showed on the deck of their suites at the Shorebreak hotel
L*Space sales rep Allison Gleason, left, showing the line
Susana Marin of The Palm Room, which represents brands such as Agua Bendita
Christine McLarty of Haven Showroom
Local Beach hats - the company is owned by former La Jolla CEO Toby Bost
Hayley Betz of Cleobella
Hot-selling eyeglass brand I-SEA
