Core Retailers Weigh In on Potential Boardriders Sale

Quiksilver, Billabong Men’s, Roxy, Billabong Women’s and RVCA make up a sizeable chunk of the total sales mix of many core surf accounts. We asked Maui Nix, Surfside Sports, HIC, BC Surf & Sport, Hansen's, Hi-Tech, IWS, Curl, WRV and T&C about the importance of those brands, if they are making back up plans, and which brands could help fill a potential void if a new owner were to move away from the core channel.

Published: September 29, 2022By Tiffany Montgomery

Editor’s note: 2:15 pm PST. We added ActionWatch data about the Boardriders brands and their percentage of the sales mix in the core channel.

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Posted in: Executive Edition

Tagged with: Billabong, Boardriders, Oaktree Capital Management, Quiksilver, Roxy, RVCA