Roark Expands into Women’s

We talk to CEO Ryan Hitzel and Women's Brand Manager Dayna Cottee about the strategy for the new line, which will debut at Surf Expo this week.
Published: September 6, 2022

Roark is launching a women’s line that aims to encompass adventure, travel, athletic prowess, art and music – in essence, the white space that bridges outdoor and fashion.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series