Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, is excited to announce the grand opening of a new retail store for its Salt Life® brand. Salt Life has experienced tremendous retail growth in the last few years; the new location in Jupiter brings the brand’s total retail store count to twenty-one. Additionally, this storefront marks the brand’s twelfth storefront in the state of Florida. Salt Life Jupiter will offer consumers both performance and everyday apparel and accessories for fishing, diving, surfing, and lounging beachside.
“Surpassing twenty retail locations is a monumental accomplishment for the Salt Life brand. We’re incredibly excited to expand further with a new storefront in a community that aligns so well with our brand’s ethos,” said Jeff Stillwell, President of Salt Life. “From surfing, to spearfishing, to relaxing under the palms, both Jupiter visitors and locals alike embody what it means to live the Salt Life and we are looking forward to engaging with them in person.”
Salt Life reported strong retail growth in 2021, opening new doors on coastlines in Texas and South Carolina. In the spring of 2022, the brand opened Salt Life Sarasota on historic St. Armands Circle, and Salt Life Fort Lauderdale on beautiful Las Olas Boulevard. Most recently, Salt Life Boca Raton opened this May in picturesque Mizner Park. Salt Life plans to open two additional retail locations in the coming months.
Robert W. Humphreys, Chairman and CEO of Delta Apparel, Inc. commented, “The Florida landscape and lifestyle provides endless inspiration for the Salt Life brand. We are thrilled to meet the continued high demand for Salt Life retail presence in the state.”
Salt Life Jupiter is located in beautiful Harbourside Place shopping center, where consumers can enjoy waterfront shopping, dining and live entertainment—all in the spirit of laidback luxury.
Salt Life Jupiter address:
128 Breakwater Ct.
Jupiter, FL 33477
ABOUT SALT LIFE
Salt Life® is a leading ocean lifestyle brand embracing those who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, Salt Life has grown through widespread distribution and coast-to-coast retail stores. The brand’s professional roster boasts numerous athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, and music worlds. Salt Life offers omnichannel consumer engagement though their YouTube Channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes the newly launched Above & Below: a Salt Life Podcast as well as the Charter Captains and Surf Instructor Directories.
Salt Life products are available to consumers at www.saltlife.com and in surf shops, specialty stores, department stores, and sporting goods retailers, as well as at Salt Life’s various branded retail stores. The brand’s flagship store is in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.
ABOUT DELTA APPAREL, INC
Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing DTG2Go technology and innovation to the supply chain of its customers. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores, and mid-tier retailers, mass merchants, and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company’s products are also made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com, and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,400 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.
