Ugg Finds Upside in Unintentional Scarcity Model with Twists on Classics

Ugg recorded a small decline in quarterly sales, but has some new styles that are resonating strongly. “There’s demand on the table and the consumer is hungry for them,” Deckers Brands CEO Dave Powers said.
Published: February 3, 2023

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series