I-SEA to Expand into Goggles, Continues Sunglass Growth

The price-right, stylish sunglass brand has grown its account base more than 200% since SES last checked in with the business less than two years ago. Key accounts weigh in on why the brand works on the retail floor.
Published: March 28, 2023

“It’s a fashion shade, so you’re spending 28 bucks on something that’s fun and you can get two pairs of shades versus one,” said Jessica Watson, the owner, president and buyer of The Shop.Laguna Beach. “The fun, retro ‘70s style shades are just trending. The fact that they’re polarized and they’re $28 is just wild. I think people love that.”

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series