The impact of VF Corp.’s turnaround plan on Vans’ local office is now known.
A filing received by the state this month indicated a total of 42 positions eliminated in the Costa Mesa office. The last of the layoffs are expected to be completed by the end of this month.
A spokesperson for Vans, reached Tuesday, declined to comment on the filing.
VF Corp. had confirmed to SES in November about 500 layoffs across its global offices and brands as part of the company’s Reinvent turnaround plan. However, it was not known at the time the specific impact to each brand.
“While these decisions are never easy, they will give us the financial flexibility to invest behind our brands and better position us for long-term growth,” the company said in November in confirming the 500 layoffs.
The turnaround strategy removed Kevin Bailey from the Vans global brand president position to help lead Reinvent, focuses on improving the Vans business, established an Americas regional division mirroring the structure of VF’s EMEA and APAC businesses, and has a target of cutting about $300 million in costs.
Boardriders Mira Loma Layoffs
Elsewhere in the industry, layoffs for Boardriders’ Mira Loma distribution center were reported to the state earlier this month as the company’s transition to new ownership continues.
The layoffs at the distribution center total 139 and are effective Feb. 4, according to the company’s filing with the California Employment Development Department.
Eleven positions were also cut from the Boardriders Huntington Beach headquarters last month.
A spokesperson for parent Authentic Brands Group did not respond to a request Tuesday seeking comment on the layoffs.
This follows several rounds of headcount reductions last year as the Boardriders group moved to new ownership under Authentic, which bought the business in September for $1.25 billion. Since the close of that deal, a transition team for the Boardriders group has overseen the brand portfolio move to licensing agreements.
A total of 84 jobs were eliminated in September and October, with most of those positions in the Huntington Beach office and impacting Quiksilver, Roxy, and Billabong, according to documents filed with the state. Additional cuts were also made in the Costa Mesa office of RVCA and included founder and former President Pat Tenore.
