Updated: Dramatic Drop in Nike’s Lifestyle Business Sparks Reduced Outlook

The Nike turnaround hits a roadblock after an unexpected, sharp decline in sales of key lifestyle franchises. Plus, details about Converse's Q4 and full year results.
Published: June 27, 2024

Editor’s note: This story was updated at 7:30 am PST June 28 with comments from athletic industry analyst Matt Powell.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series