Free Fly Apparel Looks to Follow Vuori’s Path in Surf Market

An impressive roster of surf shops have already picked up the active outdoor brand that is targeting the 25-year-old and over customer that is willing to spend on quality – a demographic the industry often overlooked until Vuori came along.
Published: June 10, 2024

After seeing the success of activewear brand Vuori in the surf channel, Free Fly Apparel is also making a major push in the surf market led by Mike Reilly, the former head of Quiksilver wholesale sales in North America.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series