Surf Shop Sales Revived by Return of Sunny, Hot Weather in Southern California

It was an extra wet and gloomy winter and spring in Southern California. But the weather turned in the last week, and owners at Jack's, HSS, Spyder, Surfside, South Coast, and Hansen's share what's changed with their businesses as a result.
Published: June 25, 2024

Industry retailers in Southern California have been battling a lot so far this year. Dampened consumer spending. Rampant discounting from many brands, especially the former Boardriders brands as they transition to new licensing models. The COVID hardgoods hangover.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series