Vans Pulling Back From Value Channel to Help Turnaround Bid

New VF Corp. leadership continues to take action to turn around the Vans brand including reducing its distribution, according to VF CEO Bracken Darrell during an earnings conference call Tuesday afternoon.
Published: August 7, 2024

New VF Corp. leadership continues to take action to turn around the Vans brand including reducing its distribution, notably in the value channel, according to VF CEO Bracken Darrell during an earnings conference call Tuesday afternoon.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series