ALOHA Collection, the brand known for its cult-favorite Splash-Proof® travel bags, is officially expanding beyond the beach with the debut of its first-ever Back to School capsule. This marks a strategic new category for the lifestyle brand as it brings its signature functionality and bold design to students and families nationwide.
The launch introduces a full line of school essentials made from ALOHA’s lightweight, water-resistant, and easy-to-clean Keep It Light Nylon®, including Backpacks, Laptop Cases, Lunch Boxes, Daily Tote, and Mini Backpacks.
From kindergarten to campus, the new line delivers what ALOHA does best: bold design, functional details, and multi-purpose gear made for the everyday.
“Our customers already turn to ALOHA bags for everyday use—this collection builds on that behavior in a meaningful way,” said Courtney Konzelman, Vice President of Marketing. “Back to School is a strategic category expansion that aligns with how the brand is evolving, and one we see long-term potential in.”
She adds: “Our bags have always been built for real life—beach days, gym runs, carry-ons. Back to School was a natural next step. Parents already use our bags for beach and travel—now we’re giving them options they’ll reach for every day.”
The launch is anchored by an expanded partnership with Tilly’s, marking the brand’s first full-scale collaboration with the national specialty retailer. While ALOHA worked with Tilly’s in a smaller capacity last year, the retailer played a role in the design, innovation, and rollout of this year’s Back to School collection. Tilly’s is featuring a curated mix of exclusive colorways, including Pua Check in Tide/Sandstone, Palaka in Ube, and the full Hana Hou lineup in Charcoal/Black. The program also includes a gift-with-purchase: customers receive a free Cutie clip-on pouch with any ALOHA Collection purchase of $50 or more, available only at Tilly’s and Tillys.com while supplies last.
“We’re excited to partner with Tilly’s on our new Back-to-School collection at ALOHA Collection,” said Matt Davis, Vice President of Sales. “Tilly’s plays a key role in bringing this assortment to life and shares our commitment to creating a fresh and elevated experience for customers during this important period in retail.
Our collection features bold, vibrant prints that encourage self-expression and individuality—perfect for the excitement of back-to-school. This space was ready for something new, and we’re proud to deliver exclusive prints and products tailored to the Tilly’s customer. There’s even more to come with this partnership, and we look forward to continuing to grow together.”
The ALOHA Back to School collection is available now at aloha-collection.com, ALOHA Collection retail locations, Tilly’s stores, and select retail partners.
