Elan Sports USA today announced leadership updates that strengthen its North American team while expanding global capabilities to support the legacy ski brand’s long-term growth strategy. These changes come as Elan heads into the 25/26 winter season with renewed energy and closer alignment with global operations.
Effective immediately, Ben Fresco has been promoted to Head of Global Product, expanding his responsibilities beyond the U.S. market. In this new role, Fresco will lead Elan’s global product strategy in partnership with Product Operations Lead, Klarisa Veselič from the company’s headquarters in Slovenia, ensuring consistency and seamless delivery across categories for both the U.S. and international markets.
“The U.S. market has been an incredible proving ground during my time with Elan,” said Ben Fresco. “In my new role, I’m excited to embrace a global perspective, leverage the full capabilities of our factory, and develop the next generation of skis that give our dealers the confidence to deliver exceptional performance to skiers season after season.”
To further strengthen the U.S. business, Dan Morey has been promoted to Sales & Product Coordinator for the U.S., joining the Lebanon-based team to support Elan USA VP of Sales, Rob McCutcheon. Morey will play a key role in customer service, dealer support, and marketing execution. Jeff Mechura, CEO of Elan USA, has been additionally appointed as Global Chief Brand Officer, overseeing brand, marketing, product, and design.
“These leadership updates reflect both the strength and depth of our team,” said Leon Korošec, Director of Elan Sports Division. “By expanding Ben’s impact globally and reinforcing our U.S. operations, we enter the upcoming season with fresh energy, strong alignment, and a clear focus on supporting the North American market and our dealer network.”
About Elan
Rooted in the Slovenian Alps since 1945, Elan is a pioneering ski manufacturer renowned for its innovation, craftsmanship, and passion for the skiing lifestyle. Every ski is proudly made under one roof at our vertically integrated factory, ensuring exceptional quality, precision, and sustainability. For 80 years, Elan has shaped the future of skiing with breakthrough technologies and award-winning designs that deliver unforgettable mountain experiences. Whether carving groomers, teaching the next generation, or chasing fresh powder, Elan skis inspire confidence, joy, and lifelong memories. Sustainability is core to our mission. Our factory operates on 100% renewable electricity, utilising solar power and a wood biomass plant—because we don’t just build skis, we build a better future for skiing.
Elan. Always Good Times.
Learn more: elansports.com, LinkedIn
