Global surf fashion brand Billabong Womens and Australian jewelry designer, Samantha Wills are proud to introduce the Samantha Wills for Billabong jewelry collection, available for purchase at www.billabong.com and in Billabong retail stores. The collection boasts surf-meets-luxury designs and is the debut jewelry collaboration for Billabong, expanding the brand’s current product category offering for women.
The product range, a mix of necklaces, rings, earrings, and bracelets, combines aspiration and approachability. The pieces are custom crafted for the girl who brings beach-inspired freedom together with a strong fashion sensibility and are easily layered for personalized looks. Materials include a mix of natural amethyst, glass, iron, resin, stone, and nylon. Design details highlight crescent shapes, unexpected tassels, and tiny gold coins, elements that are authentic to the Samantha Wills brand.
As one of Australia’s most dynamic designers, Wills believes ‘young girls with dreams, become women with vision.’ The Samantha Wills for Billabong collection is a natural evolution of Wills’ long-term ‘dream job’ of designing jewelry and collaborating with Billabong.
“I was working in a local surf store and a delivery came in. I was un-packaging and merchandising it and there was Billabong in there,” recalls Wills. “And I remember just being so mesmerized. It was a brand that I adored and a product category that I loved. It was like worlds colliding. And it was really the first time I saw a brand outside of just a product. It was a lifestyle.”
The 24 piece collection is representative of the hard work, perseverance, and commitment required to fulfill aspirations.
“As a brand, we’ve always celebrated the uniqueness that comes with any product collaboration and are excited to launch our first ever jewelry partnership with Samantha,” says Susan Branch, Global General Manager, Billabong Women’s. “Samantha’s affinity for surf fashion seen through a luxe perspective is the reason why the styles in the collection are so special.”
About Billabong
Holding the leading market share for women’s apparel and swim in action sports, our philosophy is simple: to make the world’s best surf apparel and accessories for women who have an undeniable love for the ocean. This vision started in 1973, when founders Gordon Merchant and wife Rena started handcrafting board shorts for surfers. Since then, Billabong Women’s has evolved with a passion for surf not only as a sport, but as a lifestyle that extends to every facet of our culture: art, music, and style. We’re proud to support and sponsor women in action sports by creating a wardrobe for the restless wanderer who never roams too far away from the sea. More information about the styles featured in the collection can be found at www.billabong.com.
