Journeymen, a new line of men’s all natural body care, launched in April at a handful of trendsetting lifestyle and action sports accounts including General Admission, American Rag and Kinfolk to Thalia Surf Shop and Sun Diego. The brand is currently focused on creating all-natural deodorants, that are made in the U.S.A. and distinguished by modern fragrance and packaging. Journeymen is quickly hitting its stride and has been picked up by several coveted fashion/lifestyle accounts, including the buzzed about Nordstrom Pop-In Shop, a creative endeavor imagined by Olivia Kim, a ten-year veteran of Opening Ceremony.
To further expand distribution in the U.S, Journeymen has partnered with Indian Summer Agency, a young and progressive sales agency out of Southern Calfiornia. The agency will oversee key account partnerships and focus on strategic regions around the U.S. while maintaining a top tier distribution strategy in the fashion, lifestyle and action sports markets.
Accompanying distribution expansion in top tier retail, Journeymen will be creating a unique in- store experience with its key retail partners through beautifully merchandised concepts that will lightly scent the area around the display with Fragrance No. 1.
“It all starts with product and team. We created a concept and we were fortunate to surround ourselves with the right partners,” said President and Co- Founder Brandon Rich. “This enabled us to build a brand with innovative product that received a great initial response. We are building on that momentum by partnering with sales representation and retailers that thrive off of experimentation and doing things differently.”
Journeymen has received high praise from several notable media publications, including GQ, HighSnobiety and Women’s Wear Daily, which have resulted in high web traffic conversions and ushered in calls from new accounts.
The mini docu -series, PR outreach and in-store experience will continue to propel awareness for current product offerings while the brand remains committed to innovating with new premium products and expanded distribution.
On the marketing front, the brand is set to release a mini docu series titled ‘We Are Journeymen,’ which will chronicle a day in the life of influential creatives including artist, designers, musicians, athletes and more. The first video in the series profiles Co-Founder, Sean Donovan, and goes further into the inspiration behind the brand.
In the documentary series, we explore the lives of individuals who inspire us to create and what keeps them exploring. ”
“We have attracted a culture of diverse individuals each on a path authentic only to themselves,” states Donovan. “In the documentary series, we explore the lives of individuals who inspire us to create and what keeps them exploring.”
