Press Release:
Sanuk will welcome Magnus Wedhammar as General Manager effective July 5, 2016
Magnus will join Deckers with more than 20 years of branded product experience, holding leadership positions with prominent brands, including Converse, Nike, and Sperry Top-Sider. As General Manager of Sanuk, Magnus will oversee global product and brand marketing, as well as US wholesale in close partnership with Omni-Channel leaders that strategically advance Sanuk’s profitability, distribution, and global market share.
Most recently he served as the Senior Vice President of Product at Sperry Top-Sider, where he was responsible for crafting the vision, business plan, and product strategy for Sperry Footwear, Apparel, and Accessories. Similarly in his role as Vice President of Footwear at Converse, he was responsible for crafting the category vision and business plan for Chuck Taylor All-Star, Converse One Star.
“Magnus’ rich experience will be a tremendous asset as we take Sanuk through its next chapter of growth,” said Wendy Yang. “He is the ideal person to drive Sanuk’s commercial success through strengthening our product franchises and owning our brand’s unique voice.”
Magnus as well as the recent appointment of Anders Bergstrom as Director of Marketing further strengthens Sanuk’s global plans for growth. “Anders branding, creative and marketing strategies have been a proven growth factor to brands within our portfolio and this promotion is the right step for him and Sanuk,” said Wendy Yang, President of Deckers Performance Lifestyle Brands.
