Each May, OluKai holds its annual Ho’olaule’a, a premier paddling festival on Maui’s north shore to celebrate Hawaiian culture and the traditions that surround this community. The event takes place April 29- May 2, 2016 and brings together both elite athletes competing in the world’s best SUP and OC1 races (highlighted by the legendary Maliko Downwind Run) and is also a gathering of friends and family-friendly activities in a celebration of the ocean and cultures that surround it.
Join OluKai for its second annual Demo Day on Friday, April 29th and join SUP industry pros to demo the latest boards, meet and greet riders. Additional details on Demo Day will be announced closer to the event.
Registration opened February 22, 2016. Register for the 2016 race before midnight (PST) on April 17th to receive the complimentary premium race package, including: pair of OluKai slippers, race jersey, Lu’au ticket and race entry.
OluKai continues to recognize and honor its ‘Ohana giveback partners while bringing together a community that inspires the brand. The brand is committed to supporting the community of elite athletes and communities that live in and around the ocean. The brand believes that everyone no matter where they are can live Aloha. The events and activities the brand supports propel and educate on the fun lifestyle of the ocean and cultures within it.
Register now at: https://www.olukai.com/hoolaulea.html
About OluKai:
OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai’s spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaii. For more information visit www.OluKai.com or #AnywhereAloha.
