We spoke with several brands last week at Agenda and learned what they have planned for Spring and Fall 2016. Here are brief summaries about what you can expect later this year:
LIRA Women’s: LIRA’s women’s line for Fall is called “Livin’ Free,” also inspired by travel and designed with a moto-vibe for the edgy LIRA girl. Women’s designer Natashia Tomek showed us the new jogger pants debuting in the Fall line, noting the departure from the bell-bottom styles popular with their consumers in previous seasons.
Bralettes have proven to be a popular item for LIRA Women’s, with a competitive price point and many different cuts and styles available featuring crochet and embroidered details.
LIRA Men’s: LIRA’s Fall ’16 men’s line is called, “Castaway,” inspired by travel, adventure and exploration – all while relating back to the photography and art of LIRA’s Creative Society, according to Director of Sales, Brian Barlow.
Denim is new for the brand, featuring fashion-forward distressed and moto-inspired styles. LIRA’s new men’s denim line will retail for $55-$80.
Salty Crew: Inspired by the love of surf and fishing, Salty Crew continues its momentum by adding more printables and hats to their line, and launching a new woven collection. The woven collection features short-sleeve prints and long-sleeve flannels.
Sales Director Tom Ruiz also noted the addition of technical jackets to the men’s line, which will retail for $199. Salty Crew is also debuting its first women’s line with an April 1 delivery. The line will feature printables and hats, and will slowly expand from there.
Roark: Roark’s latest trip, this time to Clayoquot Sound on the west coast of Vancouver Island, is the inspiration for the brand’s Fall ’16 line. CEO Ryan Hitzel shared that the wet, rugged environment inspired many of the rain jackets, windbreakers and outwear for Fall, all with a focus on technical details.
Local tribes on the island were the inspiration for Roark’s new “1st Nation” print which will be seen in the Fall line. Roark is also nominated for a second time for the SIMA Breakout Brand of the Year award.
ourCaste: Sean Ciminesi, National Sales Manager, says ourCaste continues to focus on functional product for everyday use. Their Fall ’16 line features water resistant flannels and jackets, moisture-wicking knits and wovens, and water repellant sweatshirts.
Salt Life: This was East Coast-based Salt Life’s first appearance at Agenda. Joe Jackson, West Coast Sales Director, said the brand was receiving positive response to its new Pacific Coast line, which was made for distribution only on the West Coast.
The line features tees, trunk and hats in earthtones such as navy, olive and grey for the West Coast consumer.
TAVIK: Lauren Ching, Retail Marketing Manger, explained that “interface” is the key word for TAVIK’s Fall ’16 men’s line. The line features apparel integration technology in outerwear and workwear, meaning the garments interface with each other and with your technical devices.
Their key piece for Fall is the wax-coated Ruger jacket. Three other pieces can “interface” or zip into the Ruger shell, including a flannel, a windbreaker and a hoodie. The sleeves snap into each other as well for a clean fit. Each of the pieces are sold separately and can stand alone in addition to being worn with the Ruger. The Ruger jacket also features dual-access pockets for your phone, and pockets made to fit a back-up battery, USB stick and a memory card.
OTIS: OTIS Eyewear, which features mineral glass lenses, has been receiving great feedback from retailers and is currently nominated for the second year for SIMA Breakout Brand of the Year.
U.S. General Manager Sean Kelly says OTIS’ Spring ’16 range features a collection of matte translucent frame colors inspired by sea glass: lavender, seafoam, bottle brown and bottle green. Key styles include vintage-inspired round shapes, and mixed-material frames that combine acetate and metal.
SUPERbrand: SUPERbrand is gearing up for Fall ’16 with the launch of pants as a new category for the brand. The category will feature three styles: 5-pocket stretch denim, chinos and joggers. All feature subtle branding details and retail for $58-$60. The Fall line has also expanded to include wax-coated, water repellant and fleece-lined heavier jackets.
National Sales Manager Scott Huffman noted that the major theme in SUPERbrand’s line continues to be tying all their pieces together. For example, you can see the graphics used on their high-performance surfboards carried over into detailing and accents on everything from windbreakers to wovens to boardshorts and tees.
Sun Bum: Another two-time SIMA Breakout Brand of the Year nominee, Sun Bum is now launching a browning lotion, as well as a self-tanner. According to Brian Sanders, National Sales Manager, the browning lotion is formulated to help maximize your tan with minimum exposure to the sun. The self-tanner is packaged as single-use towelettes, with one towelette containing enough tanner for your entire body. Full color develops in 6-8 hours and lasts 4-7 days, and the sample result we were shown demonstrated a nice bronze color.
WILDFOX: WILDFOX was showing only their eyewear line at Agenda, and Director of Eyewear Brian Nanry said the frames for Spring ’16 are ‘70s-inspired.
The oversized, fun “Coachella pieces” such as the “Liz” will be available in colors such as apricot, and the brand will also be offering retro styles with metal frames like the “Dynasty,” and translucent acetate frames in a rosewater colorway with mirrored lenses. Their signature unique style for this season is a lip-shaped frame called, “Lip Service.”
