Press Release:
What: Billabong took over Montauk for the weekend, launching with chic The Daily Summer x Billabong Summer Surf Party at Surf Lodge.
Who: Billabong pro-athletes Courtney Conlogue, Alessa Quizon, Lindsay Perry, Laura Enever, Donavon Frankenreiter, Rob Kelly and Greg Long. Among them other notables like musician G. Love and Sailor Brinkley Cook, celebs such as Kate Bosworth and digital influencers from We Wore What, Over The Rainbow and Damsel in Dior.
Where: The Surf Lodge and Gurney’s in Montauk, NY When: Saturday, July 11- Sunday, July 12, 2015
What Else: Influencers, athletes, bloggers, fashionistas and editors from all over the world mingled in Montauk at a slew of summer activities that Billabong hosted Saturday and Sunday.
The famed Surf Lodge was the destination for Saturday’s activities, which began with a press preview and styling suite showcasing Billabong’s new Fall 2015, Holiday 2015 and Spring 2016 collections. VIP guests were treated to hair and make-up refreshers courtesy of Boots Cosmetics and John Frieda.
Guests were then whisked away by the spirit of summer at the exclusive beachside party to celebrate the latest issue of The Daily Summer, available now in the Hamptons.
“We wanted to celebrate the surfer-chic fashion moment happening right now in the Hamptons and Montauk, and who better to demonstrate that style than Billabong,” said The Daily’s Editor-in-Chief, Brandusa Niro. “They really help to define it in many ways,” she added.
The exclusive affair included a Revolve Pop-Up, carrying a selection of Billabong items and a carefully curated 3D art installation that creatively told the story of modern surf culture. Celebrated singer, songwriter and surfer Donovan Frankenreiter entertained the crowd with a private performance while attendees hydrated with PACt and enjoyed local fare.
On Sunday Billabong continued the curated lifestyle experience by treating selected VIPS to a beachside brunch at Gurney’s followed by an afternoon of learning to surf and stand up paddle boarding with Billabong pro surfers. The weekend culminated with a sunset lobster bake back at The Surf Lodge. Special guest performance by G. Love opened with Billabong’s own team rider Lindsey Perry.
Other partners included: Sun Bum, Toyota
About Billabong:
Billabong holds a leading market share position in actions sports surf/specialty channels. The brand, dedicated to its core surfing heritage, has evolved from handcrafting board shorts for surfers back in 1973 to become the leading design force for authentic surf apparel and accessories. At Billabong we are driven by the desire to Inspire Youth. We have a commitment to innovation, the environment, the community, and offering uncompromised quality to all who come in contact with the Billabong brand. This includes our support and sponsorship of some of the best athletes in the world. These behaviors shape and mold our actions and control the way we think, feel and create. The platform we stand upon comes in the form of surf, skate, snow and wakeboarding lifestyles. Within these realms is a world of forward- –looking and progressive style, art, environmental and humanitarian efforts, music, product, events, personalities and digital activations that all shape the way we communicate. Ultimately Billabong’s purpose is to inspire and activate the communities in which we inhabit.
For more information go to https://www.Billabong.com @Billabong1973 #BillabongxMontauk
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@BillabongWomens @BillabongUSA
