Press release:
Vissla is proud to collaborate with surfing’s premium media creators, What Youth.
What Youth creates content to inspire, educate, enlighten and entertain the trendsetting leaders of youth culture. They produce premium, high-quality media alongside the subculture it participates in. They thrive on being unpredictable, nimble, authentic, independent and fun – all qualities that Vissla embodies. As they define themselves as ‘the new media and the voice of the modern youth’, we define ourselves as ‘a modern surf apparel brand that represents creative freedom, a forward-thinking philosophy and a generation of creators and innovators.’
We present you a collaboration for today’s youth on the run… sophisticated and raw. In the words of What Youth: ‘It’s surfing. It’s travel. It’s youth. It’s raw. It’s real.’
