Press release:
Los Angeles, CA (March 6, 2015) – Inspired by the exuberance of an upbeat spirit and rooted in a bohemian nature with a throwback twist, Billabong unveiled their latest collection. A curated assortment of sunbaked colors, it celebrates the girl who lives a well curated, yet effortlessly cool lifestyle. “A Bikini Kinda Life” campaign is all about layering in swim. It is the first thing she puts on and the last thing she takes off.
Billabong women’s holds a leading market share position in actions sports surf/speciality channels and is the beach loving brand that has successfully blurred the lines between fashion sportswear and swim. The brand has evolved from humble heritage of handcrafting board shorts for surfers back in 1973 to become the leading design force for women’s surf apparel and accessories. Billabong Women’s is inspired by surf not only as a sport, but as a lifestyle that encompasses every facet of our culture: art, music, and style.
Los Angeles’ top influencers and celebrities, Pretty Little Liars’ Ashley Benson included, were on hand to enjoy cocktails and nibbles at the Mondrian’s chic SKYBAR while enjoying a curated preview of the collection’s must-have pieces. “I have a love of the ocean and these pieces speak to me and my lifestyle” said host Olivia Lopez of the celebrated fashion blog Lust for Life “I will be bringing Billabong and A Bikini Kinda Life with me literally and figuratively when I go on my surf trip to Nicaragua”
Collection available in stores and online starting 2/25. For more information go to Billabong.com @BillabongWomens #aBikiniKindaLife
