Press release:
Newport, Rhode Island – Water Brothers has launched a 30 Day Kickstarter campaign in order to sustain and expand its historic brand.
In 2010, Water Brothers made the shift to stocking 100% of “clothing” merchandise in store to the signature Water Brothers brand. It was a bold move for owner Sid Abbruzzi, but it worked. If you were coming to the shop for a hoodie, you are coming for a Water Brothers hoodie. Through original graphics, outreach events and activism the brand continues to build its popularity to date.
The company has now grown beyond its resource. Water Brothers is in high demand but is lacking in proper funding to rise to the expectations it has built in the brand. Water Brothers is in need of capital to sustain and meet its customers demands.
Since 1971, Sid Abbruzzi, Owner and Operator of Water Brothers Surf and Skate Company has been a recognized leader in all things surf and skate.
From a small standing beach side shack, Water Brothers headed into the 80’s and 90’s with top-shelf gear and a 10ft Skate Ramp out back. The shop became the surf/skate hub of the Northeast region bridging the chasm between die-hard surfers and purist skaters.
Throughout its retail years, the surf shop relied on purchasing surf and skate wholesale from industry peers as a major part of business growth. Water Brothers popularity increased and the brand continued to compete for more and more space on the selling floor.
Water Brothers has turned to crowd funding to keep their beloved grassroots company doing what it does best and thriving in a new age marketplace.
To support and pledge to Water Brothers 30 Day Kickstarter campaign please visit: https://www.kickstarter.com/projects/waterbrothers/waterbrothers
