Press release:
SAN CLEMENTE, Calif. (Sept. 16, 2014) – Old Guys Rule®, a Southern California-based, global lifestyle brand that extols the virtues of age and wisdom, continues to build its presence internationally, expanding its popular line of apparel, accessories and gifts to include three new licensees for wine, signs and drinkware. Old Guys Rule products, which include high-quality shirts, sweatshirts, caps, posters, decals, gift-wrapping, greeting cards, among other gift-oriented items, are available in approximately 2,000 retail locations in the United States, the United Kingdom, Canada, Australia, New Zealand, Sweden, Norway, Finland, Denmark, and Holland.
The new licensees include Tervis for a line of high-quality, insulated and durable drinkware including tumblers, water bottles and mugs. The Wine of the Month Club will market a 2009 Old Guys Rule Cabernet Sauvignon, featuring 100% Cabernet grapes grown on a small vineyard in the Calaveras County appellation of the Sierra Foothills in California. A new line of Old Guys Rule metal signs and clocks will be produced by Past Time Signs, the largest metal sign manufacturer in the world.
“The enduring appeal of the Old Guys Rule brand and purpose continues to attract first-rate licensees from around the world,” said Don Craig, founder of Old Guys Rule International. “These innovative additions to our product line demonstrate that Old Guys Rule resonates strongly not only with our loyal fan base of customers but also with licensees and retailers, who see the value and enduring promise of our brand. We continue to seek out other licensees, who can build on the positive brand recognition we’ve grown throughout the world.”
The brand also has bolstered its leadership team to include Don Garrison, retail veteran and former president of BHPC Marketing Inc., the owners of the Beverly Hills Polo Club brand. As consulting brand manager, Garrison will work with Old Guys Rule founders, Don and Robi Craig, to develop new product lines and markets, and identify and manage the company’s international licensees. Garrison also held senior sales positions with L.A. Gear and Ocean Pacific.
“Don will be instrumental to our success as we continue to expand our product line and move into new markets across the globe,” said Craig. “It was quite evident at our first meeting that we shared much of the same history and passion for the retail industry, and we are thrilled that he has joined our Old Guys Rule executive team in this consultative capacity.”
About Old Guys Rule
Although Old Guys Rule has its roots in the surf industry, the company continues to evolve and broaden its appeal to men across the world, who wear their age as a badge of honor. Old Guys Rule now encompasses apparel and accessories that celebrate the lifestyles and passions of Old Guys everywhere. Found in 2003 and based in San Clemente, Calif., the current design spectrum includes images highlighting pastimes such as basketball, fishing, hiking, boating, vintage cars, motorcycles, hunting, skiing, golfing, surfing, BBQ grilling, camping, among others. Old Guys Rule products can now be found online at www.oldguysrule.com or in more than 2,000 retails locations around the world.
