In a recent blog post on zeebric.com I list the advantages of “extended packaging.” We defined extended packaging in an earlier post as “sharing relevant information with consumers that is not strictly ‘marketing’ in its tone.”
Extended packaging could very well be the future of mobile marketing. Since consumers depend on their mobile devices for a lot of different things – actively shopping, browsing, reading reviews and comparing prices – brands need to step up their efforts to reach them on this particular platform.
One advantage of extended packaging is that by scanning the 2D code on the packaging of the products they purchase, consumers will be able to tell where their products came from.
This is particularly important because more consumers these days are placing a great deal of importance on consuming products that have been locally and/or ethically produced. By using extended packaging to convey the necessary information to consumers, brands will be able to establish a relationship of greater trust with them.
A second advantage is that extended packaging allows brands to more easily authenticate their products. This is especially important when it comes to electronic goods and high value or luxury products.
When consumers scan the 2D code on the product packaging they will be automatically registering the product as “authentic” in the brand’s database. This is also a great way for brands to keep track of consumer purchase patterns.
For more information on how to adopt extended packaging, please visit zeebric.com.
