Press release:
LOS ANGELES, CA. BR4SS is pleased to formally announce our new partnership with Tru Fragrance. This deal marks the entrance of Mens Cologne and Toiletries to the BR4SS Brand, which has found quick market success with it’s proprietary “Fitted Boxers”.
Our first scent: “BR4SS ALPHA” was created by John Gamba, perfumer at Givaudan, the world’s leading fragrance house. It will launch Holiday 13 at Mall Based, Independent and Online Specialty Retailers.
Close to a year in the making, the scent is inspired by the BR4SS “4” philosophy – The four corners of a solid foundation that all great things are built upon. It’s composed in a way where each piece of the scent holds down it’s own space and contributes back to the whole project in a unique way.
“It’s been my vision to create a unique brand for today’s generation – The transition from being an Undergarment brand to one that offers Premium Mens Essentials is a challenge that excites us.” -Travis Siflinger, Managing Director for BR4SS
“Our first scent was inspired by a breezy day in Newport Beach or Beverly Hills – Anything is Possible.”
-Ed Hume, Creative Director for BR4SS
“We feel BR4SS has managed to build an amazing brand that is very reflective of what today’s generation wants through top notch design and a unique approach to marketing.” -Paul Leroue, CMO of Tru Fragrance
Rich Martin of RAM Consulting served as advisor to BR4SS
ABOUT BR4SS: BR4SS is a lifestyle brand that makes Premium Men’s Essentials such as Fitted Boxers and Fragrance Products for the guy that demands something of substance and style. Working alongside top brands such as Monster Energy, Lifebeat, Crooks & Castles and others, it’s team is comprised of youthful creative talent paired with former executives from Calvin Klein and Osiris Shoes. To learn more about BR4SS, visit www.br4ss.com or follow us on Instagram www.instagram.com/br4ssintl
ABOUT TRU FRAGRANCE: With 42 years of experience, Tru is a custom fragrance development company that creates, manufactures and markets custom fragrances and scented products in the fragrance, bath and body, and skincare categories. With offices in Chicago, New York and Denver, the company offers an “industry first” category management system that takes it’s partners through every step of the branded fragrance process including brand interpretation and assessment, research and analytics, creative and formulation development, marketing and merchandising and supply chain fundamentals.
To learn more about Tru Fragrance and the Tru story behind the brand, visit www.trufragrance.com or www.facebook.com/TruFragrance
ABOUT RAM CONSULTING: Based in San Diego, RAM Consulting is an executive strategic and operational advisory firm focused to consumer brand management and licensing. For further information, please visit www.RAM-Consulting.com
