Please join us on Saturday, June 15, from 3-6pm, to celebrate the release of John Van Hamersveld’s new book, 50 Years of Graphic Design by John Van Hamersveld.
There’s no cost to attend this event but we hope you’ll buy a book or one of John’s posters, a portion of the sales will go to support Surfing Heritage. As usual, we’ll havePrimo Beer andLongboard Vineyards wines available for purchase for those 21 and over.
John Van Hamersveld (born 1941, Baltimore, MD) is an American graphic artist and illustrator. In the early 1960s, while attending Art Center College of Design by day, he began his professional career as art director at Surfer magazine. By the mid-1960s, Van Hamersveld’s groundbreaking promotional poster for the cult surf film The Endless Summer was making the rounds, and a name for its creator in the process. Eventually his talents were directed towards concert posters promoting shows by the likes of Jimi Hendrix, Jefferson Airplane, The Who and more. By the late ’60s, John was hired as an art director at Capitol Records where he went on to design 300 ablum covers such as The Beatles Magical Mystery Tour and theRolling Stones Exile On Main St. Van Hamerveld’s iconic sensibilities were later put to good use as he created logos, typography and complete graphic identities for brands such as Gotcha, Fatburger, JIMMY’Z and Tower Records. More recently the designer has seen his images realized on a massive scale, via 12 million LEDs, at the Fremont Street Experience in Las Vegas.
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