Same store sales rise slightly at Hollister

Same-store sales rose 1 percent at Hollister in April. <p><br />Company-wide, same-store sales at Abercrombie & Fitch increased 6 percent. Year-to-date, total company same-store sales decreased 3 percent.</p> <br /><h4>Same-store sales breakdown by chain</h4> <p><br /><strong>Abercrombie & Fitch</strong>: up 11 percent</p> <p><strong>Mens</strong>: up low 20s</p> <p><strong>Womens</strong>: up mid-single digits</p> <p><br /><strong>Abercrombie</strong>: up 7 percent</p> <p><strong>Boys</strong>: up mid teens</p> <p><strong>Girls</strong>: up low single digits</p>
Published: May 13, 2013

Same-store sales rose 1 percent at Hollister in April.

Company-wide, same-store sales at Abercrombie & Fitch increased 6 percent. Year-to-date, total company same-store sales decreased 3 percent.

Same-store sales breakdown by chain

Abercrombie & Fitch: up 11 percent

Mens: up low 20s

Womens: up mid-single digits

Abercrombie: up 7 percent

Boys: up mid teens

Girls: up low single digits

Hollister: up 1 percent

Guys: up low double digits

Juniors: down low single digits

Ruehl: down 12 percent

Men: flat

Womens: down low 20s.

Companywide category performance – Mens

Strong: knit fleece tops, graphic Ts, fragrance

Weak: pants, active wear

Companywide category performance – womens

Strong: shorts, jeans, accessories

Weak: knit tops, graphic Ts


Strong regions
: U.S. tourist areas, New England, international stores.

Weak region: West

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series