2011 is off to a great start for Zumiez. The company said same store sales for the month ended Jan. 29 rose 15.3%.
All regions in the country posted positive comps and nearly every category saw increased sales except boys.
Same store sales by week
1. + 27%
2. +17.2%
3. +11.8%
4. +4%
The average number of transactions increased while the dollars per transaction declined.
Regions
South: +16%
Midwest: +13%
Northeast: +9
West: +7
Positive categories: footwear, accessories, men’s, junior’s, hardgoods.
Negative category: boys.
Q4 same store sales: +13%
2010 same store sales: +11.9%
Total No. of stores: 400
