Press Release:
More than 12.000 visitors attended the 14th edition of Bright, confirming the show’s traffic increase from last winter. Europe’s leading fair for skateboarding, sneakers and streetwear is celebrating yet another successful week.
From January 19th to 21st more than 350 brands presented their fall/winter 2012 lines to a public of professionals including retailers and media. with more than 40 nationalities in attendance at the former Stasi headquarter, the show also confirming its growing impact on the international trade show scene.
BESA – Bright European Skateboard Awards
The inaugural edition of BESA was a massive success!
On friday night, in front of a crowd of 500 people, 10 awards celebrated the 2011 achievements
of personalities from the industry, media and retail, as well as athletes.
ALL TOMORROWS
For its second edition within the Bright walls, ALL TOMORROWS showed great signs of growth. The exhibition space, focused on hand-picked designers and creative labels, integrated the show’s art section, located on the 3rd floor.
This season, it featured a mini golf course designed by a selection of world class artists, which was premiered during a vermissage on thursday evening that saw a selection of guest compete for the first time over its 9 holes. The course, which holes were designed by artists like James Jarvis (UK), Marok (Ger) or Andy Jenkins (USA), was a real highlight of the show. A numbers of smaller exhibitions were also part of the ALL TOMORROWS space.
Visitors
Following the trend of previous edition, the international traffic was lead by an important level of visitors from France, followed by the Netherlands, the UK and Italy. The increase of traffic from USA, Japan and China proved a growing interests for the show on a global level.
Summer Bright
This Summer Bright will see a change in planning, as the show will be starting on Wednesday and run through Friday.
Summerdate: JULY 04 – 06, 2012
Keep a Breast
We do like to take this opportunity to thank the hundreds of awesome people who stopped by our booth and showed their support for Keep a Breast at our booth this past weekend at Bright Tradeshow in Berlin.
If you are interested in carrying KAB merchandise in your boutique / skate / surf shop we would love to show you the new line. 100% of the net profits benefit the non profit The Keep A Breast’s education and prevention programs.
Please get in touch, contact info below.
For those who missed the Keep a Breast booth we were there presenting our “I Love Boobies” Campaign. This is a unique international campaign that develops a new approach and positive style of communication about breast cancer.
The campaign is meant to encourage young people to target their breast health. The t-shirts and bracelets act as an awareness-raising tool, allowing young people to engage and start talking about a subject that is scary and taboo and making it positive and upbeat.
For more information www.keep-a-breast.org or email lenneke@keep-a-breast.org.
