Dragon signs on as official eyewear of the Rip Curl Pro Puerto Rico

<p>Press release:</p> <p> </p> <p>Carlsbad, CA (February 5, 2013) - Dragon is excited to announce its partnership with Rip Curl as the official eyewear sponsor of the 2013 Rip Curl Pro Puerto Rico, an ASP 4-star event set to run at Jobos Beach, Puerto Rico from February 9-13. Famous for its passionate fans and pumping world-class waves, the Rip Curl Pro Puerto Rico will showcase surfing from some of the world’s best athletes, including Dragon team riders Taylor Knox, Evan Geiselman, Balaram Stack, Taylor Clark, Philip Goold and Ricky Whitlock.</p> <p> </p>
Published: May 13, 2013

Press release:

 

Carlsbad, CA (February 5, 2013) – Dragon is excited to announce its partnership with Rip Curl as the official eyewear sponsor of the 2013 Rip Curl Pro Puerto Rico, an ASP 4-star event set to run at Jobos Beach, Puerto Rico from February 9-13. Famous for its passionate fans and pumping world-class waves, the Rip Curl Pro Puerto Rico will showcase surfing from some of the world’s best athletes, including Dragon team riders Taylor Knox, Evan Geiselman, Balaram Stack, Taylor Clark, Philip Goold and Ricky Whitlock.

 

“We’re deeply embedded in our local surf community, but the opportunity to branch out beyond California and show support for surfing and Puerto Rico is a no brainer,” says Dragon Global Brand Manager Rick Irons. “We’ve been waiting for the right time to get behind an ASP stop, and the Rip Curl Pro Puerto Rico is the perfect juncture—especially with so many of our riders in the event, including locals Tommy Bursian and Carlos “Chispa” Torres.”

 

The event coincides with the launch of Dragon’s new Owen Wright Signature REMIX sunglass, which will be featured in both ads and video segments running throughout the event. Inspired by Owen’s search for perfect waves and a camping trip with his mates, catch exclusive footage of Owen getting loose in Oz and describing his creation process right here. Hooking up fans from across the globe through its social media channels, Dragon will be giving away a pair of Owen’s signature shades daily on Instagram @dragonalliance during the length of the contest.

 

To watch it live, tune into the Rip Curl Pro Puerto Rico and follow Dragon on Instagram @dragonalliance and on Facebook at Facebook.com/dragonalliance for a chance to win throughout the event.

 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series