Press release:
(Park City, Utah –February 13, 2013) – Skullcandy Inc., a high growth performance lifestyle audio brand, is taking two-time Sports Illustrated Swimsuit cover girl Kate Upton to work again for Episode 2 of its Take a Supermodel to Work web series produced by Gifted Youth, a division of Funny or Die. Upton, who just this week was unveiled as the reigning queen on the 2013 Sports Illustrated Swimsuit Issue cover for the second year in a row, joins Def Jam recording artist Big Boi and NFL wide receiver Stevie Johnson in the studio to put her skills to the test.
On the heels of Upton’s second cover reveal, the Sports Illustrated “it girl” wants to show the world she’s more than just a pretty face—unleashing some impressive skills behind the mic—and schooling both Big Boi and Stevie Johnson in a video game battle—to promote Skullcandy’s new collection of headphones and its partnership with Electronic Arts (EA) to launch the highly anticipated game Army of Two: The Devil’s Cartel.
To viewTake a Supermodel to Work Ep. 2 along with exclusive content of Kate Upton at work visit: Skullcandy.com/KateUpton
About Skullcandy, Inc.
Skullcandy is a global designer, marketer and distributor of performance audio and gaming headphones and other accessory related products under the Skullcandy, Astro Gaming and 2XL by Skullcandy brands. Skullcandy became one of the world’s most distinct audio brands by bringing color, character and performance to an otherwise monochromatic space; helping to revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. The Company’s products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries worldwide. Visit skullcandy.com, or join us at facebook.com/skullcandy or on Twitter @skullcandy.
