Key category improves for Zumiez in April

A key category for Zumiez’s turned positive in April, and the company reported increased same store sales for the month.

Zumiez said total same store sales rose 4.6% for the four weeks ended May 4.

By week, same store sales were:

1. +8.4%

2. +3.4%

3. +1.7%

4. +5.1%

Strong categories included footwear, hardgoods, junior’s and men’s. Footwear, which accounted for 23% of total sales in 2012, had recorded several months of weak sales until April.

Weak categories in April included accessories and boys.

For March and April combined, Zumiez same store sales rose 3.2%.

For Q1, same store sales declined 0.7%.

The company ended the period with a total of 505 stores.