Action sports brands have a lot to balance in today’s economy. The challenge to grow sales and stand out amongst the competition in a market where consumers are making fewer–but highly informed–purchasing decisions is very real.
Some brands have addressed this challenge by focusing on large volume retailers to stabilize their sales only to find they’ve alienated their core customers and retailers.
As an alternative to this approach, more and more brands have realized that locking arms with local retail and engaging the community is a crucial strategy for success.
In an effort to support local retail and engage consumers in a more natural way, great brands like SPY, FCS, Sanuk and L-Space joined the expanding list of manufacturers using FrontWindow by Clarinova.
Clarinova Founder and CEO Eric Busboom sums it up: “Without the resources of the ‘big box’ retailers, local shops need a secret weapon like FrontWindow to level the playing field. Being visible while consumers are online, especially in local searches, local mobile searches and Facebook, is essential. Otherwise, you’re losing sales opportunities. FrontWindow is a tool that helps brands and their retailer’s address all three and that’s a huge advantage.”
Michael Marckx, CEO of SPY, says: “An essential part of our mission is to support those local shops carrying our products. FrontWindow guides consumers into the places that carry SPY by nailing local searches for our brand and teeing-up our best content for easy posting to a retailer’s Facebook Page.
With a tool like FrontWindow, not only are we getting more of our message out there, we are inviting our retailers to participate and benefit from that message, which is positive for us all.”
