S.L.A.T.E. is a curated gathering of the most progressive streetwear labels representing the underground surf, skate, art and music communitie s— from indie to established.
Defined by an authentic vibe and unapologetically fresh perspective, S.L.A.T.E. spotlights the fashion and lifestyles of those inspiring the trends of tomorrow.
This season the S.L.A.T.E. show will feature the fourth edition of the hugely successful brand installation – PROJECT 10 – which was launched at PROJECT in August 2010. PROJECT 10 is a stage for young companies within the fashion and apparel industry to exhibit their products in a unique setting.
These companies are invited for their pioneering spirit – developing new trends, new concepts, and new ideas about what this business should be about.These companies are invited to one of the biggest events in the industry to share their vision, and that of the PROJECT team, with the thousands of retailers, press and brands that come to the PROJECT and S.L.A.T.E. shows.
The focus for PROJECT 10 this season will be upon two action sports currently seeing large growth – skating and cycling. The most interesting and innovative brands in these worlds are being invited to come to Las Vegas and tell their stories.
From hats to hoodies, bags to boards, PROJECT 10 will cover a wide range of categories. In giving these companies a distinct platform within the trade show experience, an opportunity is created for them to create an impactful narrative and connect with key retailers.
Though these companies are small and size and limited in resources, PROJECT believes they have the ability to make a difference. The goal is to foster these brands and individuals so that they are able to develop and succeed in turning their big ideas into successful realities.
PROJECT and S.L.A.T.E. take pride in fostering relationships and partnerships within the fashion and action sports communities, and PROJECT 10 is the crystallization of the efforts to do so.
