As part of FrontWindow, a free service for action sports retailers and brands, Clarinova offers daily Facebook insights and updates to help retailers navigate the world of social media marketing.
The FrontWindow Facebook application helps shops connect with customers, build a fan base and gain access to the latest and greatest industry content available on the web to share with their Facebook fans.
Last month we focused heavily on how to use social media for better customer acquisition. We’ve rounded up our most popular tips for you. … Read on and be sure to Like the FrontWindow Facebook Page HERE. Happy 2012 everybody!
Become a publisher
The web is full of information, and full of people who share interests with your audience. Go out and find professional, credible sources that provide objective information that will draw in your audience and re publish it on Facebook. This shows that you are willing to collaborate for the best interest of your customers…building trust!
Use social media to provide resolution
You no longer need to guide customers to your company website for quick resolution of a problem or promotion of an event or contest… you can use their feedback from interaction on social media sites to lead them to personalized landing pages on Facebook!
If you have questions on creating landing pages ask us and we’re happy to lend some advice!
Improvise, but use common sense
Using social media doesn’t come with a playbook… it isn’t mainstream enough yet to have set rules and procedures. So use your gut. Social media is about interaction, so hard selling on Facebook is probably not going to get you the results you’re looking for. However, starting a conversation and offering advice will probably create lasting engagement.
