As part of FrontWindow, a free service for action sports retailers, Clarinova offers daily Facebook insights and updates to help retailers navigate the world of social media marketing. FrontWindow helps shops connect with customers, build a fan base and increase knowledge about what a powerful marketing tool social media can be. Last week’s tips were about being more persuasive on Facebook, and this week we’ll cover how to raise your shop’s social media ROI (Return on Investment).
Reciprocate
If you give something as a gift and then ask the recipient for a favor, they’ll respond in kind. For example: after a customer has downloaded a free eBook, encourage that person to subscribe to your blog, Facebook Fan page or Twitter account — “Now that you have the book, would you mind following me on
Twitter?”
Be Personable
Some personality traits to exude on the web:
– Be personable and charismatic: talk to people online like you would at a cocktail party.
– Be Polite: If you don‘t have anything nice to say. Don’t say anything at all.
– Be Funny: Show off your witty sense of humor. Everyone loves to laugh!
Tell Them What You Know
Highlight any authority you may have in your field, such an published works you have written, or a noteworthy athlete that attended an event at your shop.
Authority and expertise = influence!
Commitment and Consistency
Don’t go back on your word. If you‘re going to use social media and expect people to follow and respect you, follow through! If you say you’ll post the surf report everyday, post it. If you say you’ll respond to every comment or question, respond. Being consistent will create trust.
Be Yourself
Make your online self an extension of who you are, or what your shop represents, in real life. You can‘t expect to be persuasive if you‘re not confident, honest and authentic.
